IMJ Features
Opinion: Building a Culture of Effectiveness in Advertising
Andy Pierce, Core’s group strategy director writes about the importance of advertising effectiveness.
Advertising and marketing is at an important crossroads, where we need to...
2026 Predictions and Wise Words
Jane McDaid, Founder of THINKHOUSE, contacted some of the brightest and boldest thought leaders from the world of business, culture, entertainment and marketing in...
Opinion: Progress Comes at a Price But What are We...
In the full-on rush to embrace all things AI, we should try and avoid some of the fundamental mistakes our ancestors made and most...
Can Content Marketing Replace Advertising?
In the content marketing world, brands will only reap what they sow, writes John Ring.
Let’s face it, as marketers there’s something quite attractive about...
Opinion: Programmatic OOH Advertising Takes Off
It may have taken some time to take off but now that it is well and truly established, programmatic out-of-home advertising has finally taken...
Opinion: Lottery Campaign Continues to Divide Opinion in Adland
There is nothing quite like a controversy to get the advertising industry up in arms. An ad can run unnoticed for weeks, but the...
Opinion: How Emotionally Connected is Your Brand?
Ciara Reilly of RED C examines the findings of the most recent Brand Reaction Index and asks the million dollar question about how emotionally...
10 Trends to Watch in Marcomms
From convergence and integration right through to a brand’s reputation and influencer marketing, Michael O’Keeffe, CEO of Teneo PSG looks at 10 trends that...
Social Media’s Challenges
With social media now a fixed part of the marketing firmament, 2016 is likely to bring with it a number of new developments and...
Opinion: The Next Chapter in the Brand Sustainability Book
While issues like housing, the economy and the cost of living may have overshadowed environmental challenges over the last 12 months, they haven’t gone...
