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Opinion: The End of the Cookie World as We Know It

It’s been a long time coming but next year Google will finally phase out third party cookies on its Chrome browser.  But how will...

It’s All About the Impact

OOH has the ability deliver meaningful impact in a way that other media simply can’t, writes Antoinette O’Callaghan of Exterion Media. It’s getting harder and...

Cracking the code

My university days were spent dreaming up killer campaigns. I’d mentally improve upon every ad I saw, full of creative ideas and misplaced confidence....

The Big Read: Inside Accenture Interactive Ireland

  There are now over 180 people working for Rothco and Accenture Interactive across a wide range of marketing and advertising disciplines. In the first...

CHANGE IN PROGRESS: The Marketing Transformation

"Look closely at the present you are constructing, it should look like the future you are dreaming." - Alice Walker Welcome to part one of...

Finding the Sponsorship Sweet Spot

How does a brand find their clear space or sweet spot in an increasingly cluttered sponsorship market. And how do they create an effective...

Core Research Shows 67% of People Happy With their County Restriction...

With county-by-county lockdowns and restrictions now part of the Government’s strategy of dealing with the ongoing Covid-19 pandemic,  the latest wave of research from...

Opinion: How to Stop Creative Waste by Changing the Pitch Process

The pitch-process, which has been a feature of the advertising industry for far too long, is past its sell-by date and in dire need...

Opinion: How Brands Can Crack the Code to Festival Success

On the eve of the Electric Picnic in Stradbally, Niall Brennan, account director with B&A offers some insights into how brands can and should...

Opening Up the C-Suite to Marketers

A new educational initiative aimed at equipping marketers with the tools and knowledge to propel them up the career ladder and into the boardroom...

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