IMJ Features
The Science Behind What’s Next
A transparent and actionable audience measurement tool for digital media provides reassurance and valuable insights to both brands and publishers, writes Conor White.
What’s next?...
Bridging the Gender Pay Gap
With gender pay equality very much back in focus in the advertising and media industries, Alan Coleman explains how the industry can address the...
The Gravitational Pull of Integration
The debate about integrated solutions is far from over particularly now that the lines between social, advertising, PR and activation have been blurred, writes...
Rehab, Abortion & Digital Spoofery
As always, there’s lots of spoofing going on in the digital world as the recent controversies surrounding Cambridge Analytica and the UK rehab clinics...
Avoiding Branded Boredom
Brands need to break the cycle of boring branded content with active, superhuman storytelling, writes Susan Kelly
We live in the age of marketing where...
The New Internet King
For a long time publishers thought that content is where the money lies online but with the explosion of data and artificial intelligence it...
Time to Embrace GDPR
It’s going to be one of those things marketers and their agencies will be thinking about it over the Christmas holidays but there is...
Putting the Genie Back in the Bottle
At some stage, most brands encounter a crisis along the way. But what do you do to mitigate the damage and contain the crisis?...
Would you expect your butcher to recommend the vegetarian option?
If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian...
Developing a Brand’s Culture
As technology continues to disrupt our lives and our businesses, brands need to create a purpose that is not only evident in their products...
