IMJ Features
Building Bridges in Europe
Creating a partnership between agencies and clients where risk taking, innovation and experimentation can thrive is the way forward and untested innovation can blossom...
Mixing it with the Best of Them
Your brand may be on social but is it actually being social, asks Andrew Murray?
The thing –maybe it’s the key thing – about the...
The Power of Good Communications
One of the Government’s most contentious initiatives since June, the creation of the Strategic Communications Unit is a smart move and long overdue, writes...
Advantage Removed
“I believe we’re starting to see the rise of new types of scale that will offer media agencies a significant competitive advantage – provided...
The Race to the Bottom
Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...
Give and You Shall Receive
Brands that give their customers something for free can reap the benefits ten-fold if they are clever, writes Ger Walsh and Graham Carroll.
The art...
Why Mums Matter
The important role that mothers play in the household should never be taken for granted and savvy brands know this, writes Olive Fogarty.
Mum. Mom....
Connecting with Irish Commuters
It is 30 years since Dublin Bus and Bus Éireann were established. In that time nearly all major brands have appeared on buses taking...
Making Shoppers Happy
While most people don’t like shopping, it is a well-established fact that a happy shopper is more likely to spend more in-store and one...
Back on Track
Breathe a sigh of relief; the worst is over. With the economy moving in the right direction, consumer confidence in good shape and marketing...
