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The Gravitational Pull of Integration

The debate about integrated solutions is far from over particularly now that the lines between social, advertising, PR and activation have been blurred, writes...

Time to Embrace GDPR

It’s going to be one of those things marketers and their agencies will be thinking about it over the Christmas holidays but there is...

10 Trends to Watch in Marcomms

From convergence and integration right through to a brand’s reputation and influencer marketing, Michael O’Keeffe, CEO of Teneo PSG looks at 10 trends that...

Avoiding Branded Boredom

Brands need to break the cycle of boring branded content with active, superhuman storytelling, writes Susan Kelly We live in the age of marketing where...

Would you expect your butcher to recommend the vegetarian option?

If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian...

Connecting with Irish Commuters

It is 30 years since Dublin Bus and Bus Éireann were established. In that time nearly all major brands have appeared on buses taking...

Bridging the Gender Pay Gap

With gender pay equality very much back in focus in the advertising and media industries, Alan Coleman explains how the industry can address the...

The New Internet King

For a long time publishers thought that content is where the money lies online but  with the explosion of data and artificial intelligence it...

Demystifying Behavioural Science

Because it helps us understand how consumers behave and respond, Behavioural Science continues to play an important role in the marketing research world, writes...

Developing a Brand’s Culture

As technology continues to disrupt our lives and our businesses, brands need to create a purpose that is not only evident in their products...
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