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The Second Derivative of ‘I’ in ROI – Impact

Experiential marketing, one of the many disciplines we use to garner awareness, interaction, engagement and essentially sales, has always been seen as the most...

Ctrl Alt Delete

Media audits have become a thorny issue in the advertising world and now it’s time to hit the reset button on this dysfunctional practice,...

When Agencies Go Green

Ronan Traynor discusses how the environmental crisis is making us do better. It was far more work than we anticipated. In fact it was pretty...

Finding the Sponsorship Sweet Spot

How does a brand find their clear space or sweet spot in an increasingly cluttered sponsorship market. And how do they create an effective...

Radio’s Overnight Success

The power of radio advertising was demonstrated by the findings of a recent case study involving Irish-owned Flahavan’s, writes Gabrielle Cummins. I don’t think we’ve...

Looking Beyond the Logo

Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development Branding is not just about how something looks, it’s about how...

Where Are They Now?

Why are there currently so few female creatives in the industry? What happened to the art college bias which weighted heavily in favour of...

Boring Doesn’t Sell

Colin Hart outlines his views on creativity and why Boring Doesn’t Sell. The now legendary stat that 94%* of advertising is invisible is a bit...

Advantage Removed

“I believe we’re starting to see the rise of new types of scale that will offer media agencies a significant competitive advantage – provided...

When Agency Planning Demands More

Campaign planners need to look beyond the more obvious who, why and what elements of their campaigns and solve the how, when and where,...

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