Creating Stand-out Experiences

With more and more brands looking at creating live brand experiences for consumers, the Dublin-headquartered company Verve has been riding the experiential wave for...

Back to Normal? Not Likely

As the debate about the future of advertising and agencies continues to play out, Adrian Fitz-Simon, Creative Director of Havas says we should be...

Engaging Festival Goers

It’s festival season again and once again many brands will be using a range of digital marketing strategies to target those in attendance, writes...

Marketing’s Big Rural Challenge

Many brands are obsessed with targeting urban audiences, particularly those who live in Dublin. But beyond the capital, there’s a marketplace of 3.6m consumers...

Unlocking Growth Through Innovation

With the launch of several new brands over the past few months, Heineken Ireland’s marketing director Radina Shkutova talks to John McGee about innovation,...

Digital Continues to Lure Marketers

Irish marketers will invest more in 2018, with digital channels being the main beneficiaries according to the latest Marketing Sentiment Survey carried out by...

Pioneering a Third Way

After ten years in the digital marketing business, the Dublin-based agency eightytwenty has been working on a new agency model that places behavioral data...

Welcome to the Dynamic Era

Geoff Lyons, managing director PML Group, outlines the emerging trends that OOH is embracing and how they will impact on the medium in 2018. Out...

Measuring Humans

Increasingly, behavioural economics is becoming an important part of the research function as marketers look to understand human behaviour, writes Ciara Reilly. It has been...

Raising the Disruption Bar

With a shed full of Cannes Lions to his name, John Kane, TBWADublin’s executive creative director is aiming to raise to bar higher for...

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