RTÉ Looks to the Future

RTÉ’s Group Head of Commercial Geraldine O’Leary talks to John McGee about the many challenges and opportunities the Donnybrook broadcaster faces as it embarks...

Demystifying Behavioural Science

Because it helps us understand how consumers behave and respond, Behavioural Science continues to play an important role in the marketing research world, writes...

Marketing’s Big Rural Challenge

Many brands are obsessed with targeting urban audiences, particularly those who live in Dublin. But beyond the capital, there’s a marketplace of 3.6m consumers...

Unlocking Growth Through Innovation

With the launch of several new brands over the past few months, Heineken Ireland’s marketing director Radina Shkutova talks to John McGee about innovation,...

Pioneering a Third Way

After ten years in the digital marketing business, the Dublin-based agency eightytwenty has been working on a new agency model that places behavioral data...

Welcome to the Dynamic Era

Geoff Lyons, managing director PML Group, outlines the emerging trends that OOH is embracing and how they will impact on the medium in 2018. Out...

Measuring Humans

Increasingly, behavioural economics is becoming an important part of the research function as marketers look to understand human behaviour, writes Ciara Reilly. It has been...

The Revolution Will Not Be Televised

With video now accounting for around 74% of online traffic and billions being invested in online video advertising, brands, publishers and agencies are all...

Raising the Disruption Bar

With a shed full of Cannes Lions to his name, John Kane, TBWADublin’s executive creative director is aiming to raise to bar higher for...

The Rise of the Smart Speaker

About two months ago, I bought an Amazon Echo Dot (the small one). It was a bit of an experiment and I wasn’t sure...
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EDITOR PICKS