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Cracking the code

My university days were spent dreaming up killer campaigns. I’d mentally improve upon every ad I saw, full of creative ideas and misplaced confidence....

Full-Frontal Financials Needed

Transparency in the world of media buying and planning has been a big issue internationally over the past few years but Catriona Campbell writes...

The Second Derivative of ‘I’ in ROI – Impact

Experiential marketing, one of the many disciplines we use to garner awareness, interaction, engagement and essentially sales, has always been seen as the most...

Ctrl Alt Delete

Media audits have become a thorny issue in the advertising world and now it’s time to hit the reset button on this dysfunctional practice,...

When Agencies Go Green

Ronan Traynor discusses how the environmental crisis is making us do better. It was far more work than we anticipated. In fact it was pretty...

Why do Advertisers Continue to Invest in Facebook?

“Far too much of the intellectual firepower of our industry is being spent on fixing problems versus focusing on delighting the people we serve.”...

Demographics only Scratch the Surface

As marketers, we like to think that we see our audiences, says Valerie Popeck. Past the restrictions of traditional demographics and stereotypes, we sell...

Finding the Sponsorship Sweet Spot

How does a brand find their clear space or sweet spot in an increasingly cluttered sponsorship market. And how do they create an effective...

Radio’s Overnight Success

The power of radio advertising was demonstrated by the findings of a recent case study involving Irish-owned Flahavan’s, writes Gabrielle Cummins. I don’t think we’ve...

Looking Beyond the Logo

Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development Branding is not just about how something looks, it’s about how...

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