Featured 4 Home Page

Home IMJ Features Featured 4 Home Page

The Second Derivative of ‘I’ in ROI – Impact

Experiential marketing, one of the many disciplines we use to garner awareness, interaction, engagement and essentially sales, has always been seen as the most...

Full-Frontal Financials Needed

Transparency in the world of media buying and planning has been a big issue internationally over the past few years but Catriona Campbell writes...

Radio’s Overnight Success

The power of radio advertising was demonstrated by the findings of a recent case study involving Irish-owned Flahavan’s, writes Gabrielle Cummins. I don’t think we’ve...

I’m Legitimately Interested in You!

Huge amounts of money and effort are spent on creating the perfect experiential event one that will lure in the unsuspecting public, dazzle them...

Opinion: The Case for Making More Distractions

At a time of profound uncertainty when people are getting by on a daily basis, there is an opportunity for brands to think small...

Ctrl Alt Delete

Media audits have become a thorny issue in the advertising world and now it’s time to hit the reset button on this dysfunctional practice,...

Looking Beyond the Logo

Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development Branding is not just about how something looks, it’s about how...

Cracking the code

My university days were spent dreaming up killer campaigns. I’d mentally improve upon every ad I saw, full of creative ideas and misplaced confidence....

Demographics only Scratch the Surface

As marketers, we like to think that we see our audiences, says Valerie Popeck. Past the restrictions of traditional demographics and stereotypes, we sell...

Supporting Agencies and Advertisers

Continuing our weekly series of what life in lockdown is like for for those on the coalface of the Irish advertising industry, Peter Smyth...

STAY CONNECTED

3,637FansLike
1,249FollowersFollow
12,048FollowersFollow

EDITOR PICKS