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Cracking the code

My university days were spent dreaming up killer campaigns. I’d mentally improve upon every ad I saw, full of creative ideas and misplaced confidence....

Supporting Agencies and Advertisers

Continuing our weekly series of what life in lockdown is like for for those on the coalface of the Irish advertising industry, Peter Smyth...

Looking Beyond the Logo

Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development Branding is not just about how something looks, it’s about how...

Opinion: Spending on Advertising Now Will Reap Dividends for Brands

With media consumption habits on the increase during the Covid-19 crisis, Richard Colwell of Red C makes the case for increased advertising if brands...

Radio’s Overnight Success

The power of radio advertising was demonstrated by the findings of a recent case study involving Irish-owned Flahavan’s, writes Gabrielle Cummins. I don’t think we’ve...

Opinion: The Case for Making More Distractions

At a time of profound uncertainty when people are getting by on a daily basis, there is an opportunity for brands to think small...

Finding the Sponsorship Sweet Spot

How does a brand find their clear space or sweet spot in an increasingly cluttered sponsorship market. And how do they create an effective...

Demographics only Scratch the Surface

As marketers, we like to think that we see our audiences, says Valerie Popeck. Past the restrictions of traditional demographics and stereotypes, we sell...

Why do Advertisers Continue to Invest in Facebook?

“Far too much of the intellectual firepower of our industry is being spent on fixing problems versus focusing on delighting the people we serve.”...

When Agencies Go Green

Ronan Traynor discusses how the environmental crisis is making us do better. It was far more work than we anticipated. In fact it was pretty...

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