Campaign of the Week: Three Ireland’s ‘GrAnimojis’

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With a new mobile phone on the top of many Christmas wish-lists, Three Mobile has launched a campaign to promote sales of the top-end iPhone X called “GrAnimojis.” The campaign features grandparents and their grandkids sending hilarious Christmas messages using Apple’s new Animojis, one of the key features of the iPhone X. “With the Apple iPhone X topping lots of Christmas...

Ad of the Week: The National Lottery: Money Multiplier – DDFH&B

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Lowdown: To launch the new Money Multiplier scratchcard from the National Lottery Ireland, creative agency DDFH&B turned to the one animal that’s known for multiplying more than any other. The resulting rabbit-themed, through-the-line campaign includes 30, 20 and 10 second TV and VOD spots, outdoor, press, social and some hilarious behind the scenes videos. The TV spots, featuring many real...

Campaign of the Week: Dubliners, Don’t be Dick

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JWT Folk, Dublin City Council, South Dublin County Council, Fingal County Council and the Environmental Protection Agency, have a message for Dubliners: “Don’t be Dick”. This attention-demanding line is part of a new campaign aimed at educatingDubliners on the environmental impact of using disposable plastic cups. The reality is that ‘disposable’ cups are not really disposable. They are not recycled...

Ad of the Week: Lidl Full Shop – Chemistry

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The Lowdown: New TVC for Lidl Ireland to promote the launch of their full shop campaign which shows you can save up to 50% of your shopping bill by doing your main shop at Lidl. Made by Chemistry. Credits: Agency: Chemistry Creative Director: Mike Garner Concept and copywriter:  Emmet Wright Art Director: Orlagh Daly Copywriter:  Kathryn Murphy Strategic Director:  Sinead Cosgrove Agency Producer: Fiona McGarry Director: David C. Kerr Producer: ...

Ad of the Week: The Insolvency Service of Ireland – Irish International

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Irish International Launches New Campaign for Irish Insolvency Service Irish International has launched a new advertising campaign for the Insolvency Service of Ireland (ISI) that will include TV, VOD, radio and outdoor. Media for the campaign is being handled by Carat. Continuing its collaboration with director, Martin Stirling who directed campaigns for the Road Safety Authority and Save the Children, Irish...

Ad of the Week: Heineken Launches New Appleman’s Cider Campaign

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Heineken Ireland has launched a new campaign called “The Joy of Simple” for its new premium cider Applemans which now joins its stablemate Orchard Thieves. The agency partners working on the campaign include Rothco, Starcom, MCCP and Thinkhouse. According to Emma-Jane McKeown, senior brand manager of Appleman’s: “Irish people expect, and deserve, choice – they have it in wine and in...

Ad of the Week: Hunky Dorys – McCannBlue

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The Lowdown ‘Buffalo is how we roll’ is the brand new campaign from Largo Foods' crisp brand Hunky Dorys. A bold 40 second TV commercial launched the campaign featuring a magnificent wild beast: a buffalo, the Hunky Dorys brand icon. Plus eight intrepid women. On roller skates. A real buffalo, featuring for the first time in a campaign for the brand,...

Ad of the Week: Lidl Ireland ‘Homecoming’ – Chemistry

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The Lowdown: Lidl Ireland has launched its 2016 Christmas campaign with ‘Homecoming’, a heart-warming TVC that reminds us that it’s the people, not the presents, that are most important at Christmas. With the line ‘Share more special moments this Christmas’. Having collaborated with Lidl on the retailer’s three previous Christmas campaigns, creative agency Chemistry approached this year’s brief by placing the...

Ad of the Week: Rothco Delivers Palindrome-Style TV Campaign for Orchard Thieves

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Rothco has launched a new and innovative TV campaign for the Heineken-owned cider brand Orchard Thieves. The campaign, which is called Start Bold/End Bold is a palindrome-style ad that is “fully reversible” as the narrative works in both directions. “Orchard Thieves is all about finding our own bold way to do things and when the idea of a TV commercial that...

Ad of the Week: Tesco Ireland’s Tribute to the Hosts that Make Christmas

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Tesco has launched its biggest and most ambitious Irish Christmas advertising campaign ever with a focus on the hosts that make Christmas every year. Called ‘Here’s to the Hosts,” the multi-platform campaign, which was created by Rothco, salutes the people who make Christmas happen every year. Directed by award-winning documentarian, Ken Wardrop, the TV ads will feature people from all...

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