Campaign of the Week: Bank of Ireland/ Snuggley

TBWADublin creates a heart-warming TVC directed by Cannes-Lions-winning Gary Freedman For most people, their first home won’t be their last. TBWADublin’s new home campaign for Bank of Ireland understands that change is inevitable. But whether people are moving in or moving on, the brand’s latest film reassures them they’re not alone. ‘Snuggley’ is a heart-warming TVC that follows a young boy...

Swim Ireland Launches Powerful Campaign to Prevent Drowning Accidents

As lockdown restrictions continue to be lifted and a more people head to the beach during the Summer months, Swim Ireland has launched a powerful new radio and digital campaign to coincide with Drowning Prevention Week. Created by Boys+Girls, the campaign highlights how easy it is for a parent to stop monitoring their children as they swim and the horrific...

Bord Gais Rolls Out New Sustainability Campaign

Bord Gáis Energy has launched a new campaign aimed at supporting its customers on their journey towards a more sustainable living. The energy provider worked with Folk Wunderman Thompson and Mindshare to create the campaign, which is running across TV, VOD, social and digital. “See it, Solve it” brings to life Bord Gáis Energy’s ongoing journey to becoming a home energy...

Droga5 Dublin Rolls Out New Communications Platform & Campaign for Aer Lingus

Droga5 Dublin has created a new communications platform and campaign for Aer Lingus. Called “You’re Very Welcome,” the new positioning aims to highlight Aer Lingus as a “human-centric, modern airline that embodies Irish values”. Its creation follows an extensive brand review and strategy development exercise completed by Dublin based advisory firm Genesis. The new creative platform will feature a TV ad which will...

Maxol ‘Little Girl’ – Owens DDB

The Lowdown: Maxol has embarked on its first brand campaign in 20 years. The campaign entitled ‘Little Girl’ highlights the quality and uniqueness of the customer experience at Maxol and our ethos of being ‘at the heart of it’ in the community. The TV ad will run across Ireland and Northern Ireland TV channels and follows the story of a local young...

Droga5 Dublin Rolls Out Campaign to Support Darkness into Light Walk

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With the annual Darkness into Light walk in aid of Pieta House set to take place on Saturday, May 6, Droga5 Dublin has rolled out a new campaign to support the event which is sponsored by Electric Ireland. The emotive campaign drives home the message that everyone is welcome to join the fundraising event, regardless of your background, life stage...

Ad of the Week: Ulster Bank Dinner with Dad

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The Lowdown: As part of their new "Help for what matters" campaign, Ulster Bank shows a touching father and son moment to demonstrate how their Smartphone Pay can come in handy for when you finally get to say "I got this Dad". “Following on from our ‘First Five’ mortgage campaign we are delighted to share the second instalment in our ‘Help...

AIB Marks GAA Sponsorship with New Campaign Created by Rothco

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Rothco, part of Accenture Interactive, has rolled out a new campaign as part of AIB’s ongoing sponsorship of the GAA. The new campaign, which is called ‘Tough Can’t Quit’ applauds the commitment of Club Championship players, coaches and fans who give everything they’ve got to the team and to making the sport great. Following on from previous #TheToughest campaigns like...

Ad of the Week: 3Plus “Ball Pool” – Boys & Girls

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The Lowdown: Thanks to Three the world is a giant ball pool. Or at least it is in Three’s new campaign for their rewards program 3Plus. In Three’s latest campaign, advertising agency Boys & Girls were tasked with bringing their rewards program, 3Plus, to life. Taking inspiration from the 3Plus identity, the agency created a world filled with tidal waves, explosions,...

Folk On the Ball with New Rugby Campaign for Vodafone

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With the Rugby World Cup in France set to kick off in two weeks’ time, Vodafone has launched a new campaign to support its sponsorship of Irish Rugby. Created by Folk Wunderman Thompson, the cross-platform campaign includes TV, cinema and outdoor. In addition, a special activation at Dublin Airport will allow fans experience what it is like to walk from...

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