Ad of the Week: Sherry FitzGerald

In the Company of Huskies team up with Sherry FitzGerald to launch the property agents’ new brand platform and innovative technology offering. Ireland's largest property and financial services firm, Sherry FitzGerald selected In the Company of Huskies to develop a new brand platform and campaign. This comes ahead of Sherry FitzGerald launching their pioneering technology which will revolutionise the property...

The Launch of Life Style Sports ‘Trainer Central’

Credits: Agency: Thinkhouse Client: Life Style Sports Campaign: Launch of Trainer Central Client: Amanda Campbell, Aoife Knox, Niamh McGary Account Directors: Mark Kilbride Planning: Claire Hyland, Eimear Fitzmaurice Creative: Dave Byrne, Shane Kenna, Brian MacRory, Grace Enemaku Photographer: Kevin Goss Ross Film: David Balfe The lowdown: Thinkhouse, the youth marketing agency, has been commissioned to help Lifestyle Sports, Ireland’s leading retail destination for trainers and urban apparel, to launch ‘Trainer...

Maxol ‘Little Girl’ – Owens DDB

The Lowdown: Maxol has embarked on its first brand campaign in 20 years. The campaign entitled ‘Little Girl’ highlights the quality and uniqueness of the customer experience at Maxol and our ethos of being ‘at the heart of it’ in the community. The TV ad will run across Ireland and Northern Ireland TV channels and follows the story of a local young...

Ad of the Week: Folens School Bags

The Lowdown: School bags don’t just carry books, they carry memories. Your old bag almost certainly carried Folens school books too. Here at Bonfire, we’re delighted to have created this new TV commercial celebrating 60 years of Folens school books. Enjoy, and maybe you’ll even spot your old school bag. Credits: Advertiser: Folens Agency: Bonfire Creative: Sean Hynes, Ian Doherty Account Director: Stephanie Coates Marketing Team: Elizabeth Ivory,...

Ad of the Week: The Comfortable Zone – DDFH&B

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Credits: Title of Commercial: The Comfortable Zone Advertiser: Irish Life Client executives: Karl Symes, Siobhan Kelly, Susan Egan Agency: DDFH&B Agency executives: Michael Craig, Vanessa Carswell, Mary Saunders Creative: Roisin Keown, Peter Snodden Agency producer: Jenni O’Reilly Production company: Red Rage Director: Brian Durnin Producer: Paul Holmes Lighting cameraman: Ivan McCullough Editor: Jake Walsh, Hubert Montag Recording studio: Mutiny The Lowdown: Irish Life wanted to encourage consumers to venture from their comfort zone (deposit...

Ad of the Week: Kelkin – Made for Exploring

The Lowdown: Kelkin’s new campaign celebrates the fact that everyone is born curious, craving new experiences. Seeking out new adventures helps us get the most out of life. With a huge range of nutritious products, Kelkin feeds your inner explorer so you can keep seeking out new adventures every day. Kelkin is made for exploring. Credits: Advertiser: Valeo Foods Brand: Kelkin Activity: Broadcast Commercial Agency:...

Ad of the Week: Bloom Launches New Campaign for JustEat.ie

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Just Eat, Ireland’s leading online food ordering and delivery app, has launched a new advertising campaign called “Food Envy”. The campaign went live this week on TV, Out of Home and digital display and was developed ad agency Bloom with media planning and buying by OMD. “We have been working with Bloom for almost 5 years” says Edel Kinane, Marketing...

Ad of the Week: Save Someone from a Life of Poverty

In the Company of Huskies has launched an emotional new campaign with Ireland’s biggest charity St. Vincent de Paul (SVP). Called ‘Save someone from a life of poverty” it juxtaposes the saddening reality of the long-term effects of poverty on young people’s lives and the positive impact made possible through donations. In two 30-second TVCs, the campaign shows the real-life...

Ireland’s best value retailer launches new campaign and will help consumers save money

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Ad of the Week: Aldi Swap and Save Ad Aldi Ireland has launched its latest advertising campaign which aims to help Irish consumers save on their annual grocery shopping bill. The new campaign features real households and families from around the country and the savings they made by swapping to Aldi. The campaign follows four families, tracking their shopping spend over eight...

Ad of the Week: Maldron – Save a Tenner

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Publicis Dublin create a quirky new campaign for Maldron Hotels. The campaign was created to raise awareness of the hotel’s new booking tool – ‘Make it Maldron’. When you sign up to the new loyalty scheme, every time you ‘Make it Maldron’ (book a stay), you save €10. Publicis Dublin brought this idea to life with 30-second VOD, which...

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