Ad of the Week: Tech Life Ireland – Atomic

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The Lowdown: Tech/Life Ireland is a new national initiative to brand Ireland as a top destination to pursue a career in technology, funded by the Department of Jobs, Enterprise and Innovation it is being delivered in partnership with Enterprise Ireland, IDA Ireland and the tech industry to help attract up to 3,000 top tech professionals to Ireland each year. Atomic, the...

Ad of the Week: Red Bull Strike with Joe Canning

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The lowdown: With Galway taking on Limerick in the final of the All Ireland Hurling Championship in Croke Park this weekend, Red Bull has launched a campaign to promote its sponsorship of Galway hurler Joe Canning, including a limited edition can featuring the hurling ace. To help promote this limited-edition can and to give fans a fun and engaging way of...

Ad of the Week: Dementia Understand Together – KICK

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Credits: Agency: KICK Client: Health Service Executive (HSE) Campaign: Dementia Understand Together Client: Fidelma Browne, Roisin Guiry, Cairín Conway Account Directors: John Breslin, Kate McKenna Planning: Zuilmah Wallis Creative: Judy O’Broin Director: Des Mullan Production Company: Rocket Science Post Production: Windmill Lane Editor: Philip Cullen Lowdown: KICK, the creative agency, rolled out their third major campaign of the autumn with their Dementia Understand Together for the HSE. The campaign aims to increase...

Ad of the Week: Maldron – Save a Tenner

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Publicis Dublin create a quirky new campaign for Maldron Hotels. The campaign was created to raise awareness of the hotel’s new booking tool – ‘Make it Maldron’. When you sign up to the new loyalty scheme, every time you ‘Make it Maldron’ (book a stay), you save €10. Publicis Dublin brought this idea to life with 30-second VOD, which...

Ad of the Week: Fleadh TV – Publicis Dublin

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The Lowdown: Fleadh Ceoil, the largest traditional music event in Ireland is broadcast and supported by TG4, Ireland’s national language TV station. To demonstrate the exceptional skill of the competing musicians, Publicis Dublin dramatized the incredible force of the Fleadh. The agency filmed famous fiddler, Tola Custy, doing what he does best, playing to a crowd. But, with the use...

Ad of the Week: Irish Water Safety – Watson Creative

  National Water Safety Awareness Week This week Irish Water Safety launch a national campaign to highlight Water Safety Awareness Week. As the good weather draws people to beaches all over the country, the timely campaign strives to equip families with simple tips and advice so they can make water safety part of the conversation with children. Created by Watson Creative...

Ad of the Week: Allianz – MyTribe

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Lowdown: To support Allianz’s title sponsorship of the Allianz Leagues, MyTribe is an exploration of the communities and families behind the stars in inter-county football and hurling. Allianz prides itself on supporting people in the community and this campaign is an extension of that. The campaign was created by the Dublin sports marketing agency Fifty-Three Six and takes people behind the...

Ad of the Week: Vanguard for Dunnes Stores – Thinkhouse

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Credits: Agency - Thinkhouse Advertiser - Dunnes Stores Title - Vanguard for Dunnes Stores, a new collection by Paul Galvin Creative Directors: Paul Galvin + Jane McDaid Director: Jamie Brennan Art Direction: Kevin Goss Ross/Michael Roulstone Account team: Ashley Reddin/Anne Nuding Recording Studio: Moynihan Russell The Lowdown: Paul Galvin launched his debut menswear collection, VANGUARD, in collaboration with Dunnes Stores. Thinkhouse produced a 90 second video ad and seeded...

Ireland’s best value retailer launches new campaign and will help consumers save money

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Ad of the Week: Aldi Swap and Save Ad Aldi Ireland has launched its latest advertising campaign which aims to help Irish consumers save on their annual grocery shopping bill. The new campaign features real households and families from around the country and the savings they made by swapping to Aldi. The campaign follows four families, tracking their shopping spend over eight...

Ad of the Week: Barnardos “LOST”

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“Children are precious. Yet as a society we are failing them. No child in Ireland should experience poverty, neglect or not have a home. This work is about getting people to stop and think about these issues and support Barnardos in changing these children’s lives.” That’s according to Laurence O’Byrne, creative director  with the creative agency Boys and Girls. O’Byrne...

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