Ad of the Week: Irish League of Credit Unions – Havas Dublin
The Lowdown: Paul and Gary O’Donovan, Rio Olympic Silver medallists, sporting heroes and Credit Union Youth Ambassadors – Both Credit Unions and The O’Donovan’s look at things differently so they are the perfect fit. Fun was had making a series of videos with the lads! See them online and at www.creditunion.ie Credits: Advertiser: Irish League of Credit Unions Project: Credit Union Youth Ambassadors Agency: Havas...
Ad of the Week: Built for a Better World – Javelin Dublin
Credits: Agency: Javelin Dublin Client: Toyota Ireland Title of piece: “Built for a Better World” Creative Directors: Martin Watts/Catherine Lennon Art Director: Martin Watts Writer: Catherine Lennon/Conor Kennedy Agency Producer: Dara McLatchie Director: Brian Williams Production Company: Butter The Lowdown: Javelin have created the new Toyota Ireland Brand promise and launch advertising campaign. “Built for a Better World”. Future oriented and challenging, the strategy speaks to a brand vision of...
Ad of the Week: The Insolvency Service of Ireland – Irish International
Irish International Launches New Campaign for Irish Insolvency Service Irish International has launched a new advertising campaign for the Insolvency Service of Ireland (ISI) that will include TV, VOD, radio and outdoor. Media for the campaign is being handled by Carat. Continuing its collaboration with director, Martin Stirling who directed campaigns for the Road Safety Authority and Save the Children, Irish...
Ad of the Week: ŠKODA Ireland
As the official car partner of the World Meeting of Families which was held in Ireland ( August 22nd-25th August) and marks the first visit of Pope Francis to the country, ŠKODA Ireland wanted to create an iconic symbol of this momentous event. They turned to their award-winning creative agency, Boys + Girls with a brief to develop an...
Ad of the Week: Nissan LEAF
The Lowdown: When you are communicating for any brand it’s always good to know what dragon you are slaying. In the case of the New Nissan LEAF it was easy to know what dragon we were slaying. Or in this case snakes. In turns out that ‘snakes’ are alive and well in Ireland but this car has the potential to...
Ad of the Week: JUST EAT – Bloom
Credits: Client: Just Eat Title: The Rules Media: TV/Radio/Outdoor/online Advertising Agency: Bloom Account Director: Abigail Gaskin Creative Direction: Michael Walsh Agency Producer: Damian Penco Director: Jamie Delaney Producer: Tess Bunworth Production Company: Antidote The Lowdown: Bloom Advertising created the latest campaign for JUST EAT, Ireland's leading online food ordering app, which launched this week. The campaign includes TV, online display, social, outdoor, transport, and radio. The TV spot was produced by...
Ad of the Week: This City’s Got Love
The Lowdown: This city’s got heart. This city’s got soul. This city’s got love. A heartbeat runs through Dublin – you can hear it in the music, feel it in the atmosphere and taste it in the food. Allow yourself to fall head over heels for the city, and you won’t miss a beat. Credits: Agency: In The Company of Huskies Client:...
Ad of the Week: The Lie Detector Test – In The Company of Huskies
The Lowdown: We are all about encouraging Ireland ‘To Be More Frank and Honest’. So we called on lie detection expert George Ferreira (complete with polygraph machine) to help. We asked best mates, roommates, couples and a mother and daughter combo to participate. What followed was pretty hilarious. Credits: Brand: Frank and Honest Agency: In The Company of Huskies Creative Director: Damian Hanley Art Director: Nick...
Brennans ‘Keep It Fresh’ – DDFH&B
The Lowdown: Brennans is a much loved, iconic Irish brand. They are all about freshness - delivering freshly baked bread every day is at the heart of what they do and have done for generations, consistently delivering on the brand promise of Today’s Bread Today. But with the ever-growing choice in the bread category and new cohorts of bread-eaters emerging,...
Ad of the Week: Irish Examiner – Women’s Vote
100 years ago, with their struggle to gain universal suffrage, Irish women fought to not be judged for their gender. 100 years on, with the choice of women’s underwear still admissible in Irish rape trials, Irish women are now fighting to not be judged for their clothing. Throughout all this time, the Irish Examiner newspaper has been here to make their...
