Saturday, September 22, 2018

Ad of the Week: Target McConnells Credit ReUnion

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Target McConnells rally a national search for Dan Byrne and ask ‘Have you had your Credit ReUnion?’ in new campaign. The Irish League of Credit Unions has launched the latest iteration of its campaign to encourage people to consider their local credit union for their personal loan requirements. Created by award-winning creative agency, Target McConnells, it is the final piece of...

Ad of the Week: The Lie Detector Test – In The Company of Huskies

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The Lowdown: We are all about encouraging Ireland ‘To Be More Frank and Honest’. So we called on lie detection expert George Ferreira (complete with polygraph machine) to help. We asked best mates, roommates, couples and a mother and daughter combo to participate. What followed was pretty hilarious. Credits: Brand: Frank and Honest Agency: In The Company of Huskies Creative Director: Damian Hanley Art Director: Nick...

Ad of the Week: Nissan LEAF

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The Lowdown: When you are communicating for any brand it’s always good to know what dragon you are slaying. In the case of the New Nissan LEAF it was easy to know what dragon we were slaying.  Or in this case snakes. In turns out that ‘snakes’ are alive and well in Ireland but this car has the potential to...

Ad of the Week: This City’s Got Love

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The Lowdown: This city’s got heart. This city’s got soul. This city’s got love. A heartbeat runs through Dublin – you can hear it in the music, feel it in the atmosphere and taste it in the food. Allow yourself to fall head over heels for the city, and you won’t miss a beat. Credits: Agency: In The Company of Huskies Client:...

AD OF THE WEEK: Bigfoot Creates a Stir for Virgin Media

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Virgin Media has launched a major new campaign to highlight that ‘Nothing is Hidden’ when it comes to a Virgin mobile phone contract. The new campaign sees Bigfoot join the crowd outside a Virgin Media store to get the slice of action.  It will run for eight weeks across TV, VOD, press, radio, online and social and is spearheaded by...

Ad of the Week: JUST EAT – Bloom

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Credits: Client: Just Eat Title: The Rules Media: TV/Radio/Outdoor/online Advertising Agency: Bloom Account Director: Abigail Gaskin Creative Direction: Michael Walsh Agency Producer: Damian Penco Director: Jamie Delaney Producer: Tess Bunworth Production Company: Antidote The Lowdown: Bloom Advertising created the latest campaign for JUST EAT, Ireland's leading online food ordering app, which launched this week. The campaign includes TV, online display, social, outdoor, transport, and radio. The TV spot was produced by...

Maxol ‘Little Girl’ – Owens DDB

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The Lowdown: Maxol has embarked on its first brand campaign in 20 years. The campaign entitled ‘Little Girl’ highlights the quality and uniqueness of the customer experience at Maxol and our ethos of being ‘at the heart of it’ in the community. The TV ad will run across Ireland and Northern Ireland TV channels and follows the story of a local young...

Brennans ‘Keep It Fresh’ – DDFH&B

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The Lowdown: Brennans is a much loved, iconic Irish brand. They are all about freshness - delivering freshly baked bread every day is at the heart of what they do and have done for generations, consistently delivering on the brand promise of Today’s Bread Today. But with the ever-growing choice in the bread category and new cohorts of bread-eaters emerging,...

Ad of the Week: Chairs Can Kill from Boys + Girls

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“Chairs Can Kill”: that’s the dramatic message and title of a new awareness campaign from The Irish Heart Foundation as part of its on-going mission to prevent the number of lives currently affected by heart disease and stroke – one of Ireland’s leading killers. And while we all try to be healthier in our lives through diet and exercise, every...

Ad of the Week: ŠKODA Ireland

As the official car partner of the World Meeting of Families which was held in Ireland ( August 22nd-25th August) and marks the first visit of Pope Francis to the country, ŠKODA Ireland wanted to create an iconic symbol of this momentous event. They turned to their award-winning creative agency, Boys + Girls with a brief to develop an...

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