GAA Captures Memorable Moments in New Campaign to Promote the All Ireland Series
With the All Ireland Football and Hurling Championships getting underway this weekend, the GAA has launched a new campaign to promote both tournaments. Created by BBDO Dublin-now in partnership with TBWA Dublin- the campaign taps into the memorable moments associated with attending an All Ireland match, featuring a woman reminiscing about a Championship day she shared with her father as...
Ringers Brings Smithwicks Back to its Roots With New Campaign
Ringers Creative has rolled out a new brand platform for the Diageo-owned beer Smithwicks. Called "Originals Find Originals”, the campaign features Tokyo’s original Irish musician - Kozo Toyota and an original Dublin bar man - Hugh Hourican of the Boar’s Head. The first stop on this new brand journey is the Irish trad music community - specifically the people that are...
National Lottery Celebrates Christmas With New Campaign from Folk VML
The Irish National Lottery has rolled out its new Christmas campaign. The next chapter of the brand’s long term platform Dreams Waiting to Happen, the campaign was created in collaboration with Folk VML, OLIVER and Starcom. The campaign was launched earlier this week and is running across TV, AV, outdoor, radio and social. The campaign kicks off with the hero TVC...
Jacob’s Launches New ‘Bakes It Better’ Platform with Boys + Girls
Jacob’s has launched a new brand platform, “Bakes It Better,” created by Boys + Girls and built around the realities, frustrations and humour of everyday family life. The new campaign moves away from the polished portrayals of family life often seen in food advertising, instead focusing on familiar moments when plans go wrong but a Jacob’s biscuit can make things...
Rothco Delivers New Campaign for Kerry Foods’s Strings & Things
Rothco | Accenture Interactive has created a new campaign for Strings & Things, the Kerry Foods-owned master-brand which includes the popular range of Cheese Strings and other shaped cheese products for the children’s market. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string form....
The Brill Building Launches New Campaign for Champion Green Initiative
The Brill Building, the agency founded by Roisin Keown, the former DDFH&B head of creative, has rolled out a new campaign called All Rise for Champion Green, the national initiative aimed at encouraging consumers to buy local in a bid to help drive the renewal of local communities, and to reinvigorate local enterprise and economic recovery. The campaign, which will...
Rothco Rolls Out Touching New Summer Campaign for Woodie’s
Rothco, part of Accenture Interactive, has rolled out a new Summer campaign for Woodie’s called New Best Friend, a touching view of an ordinary back garden as seen through the eyes of a young boy. The new campaign follows on from Woodies successful Christmas campaign which featured Mrs Higgins and her rickety gate and introduces us to Liam who...
TBWADublin Rolls Out New Campaign for Breakthrough Cancer Research
TBWADublin has created its first campaign for Breakthrough Cancer Research, the charity that raises money to fund cancer research. Building on the success of previous award-winning campaigns, the brief was to clearly showcase its unique mission as a charity – to achieve 100% survival for 100% of cancers and how this is only possible through research breakthroughs. Called “Every Breakthrough Brings...
Jameson Encourages Responsible Drinking in New Global Campaign from TBWADublin
TBWADublin has rolled out a new campaign for the Irish Distillers-owned Jameson to encourage people to drink responsibly. Called “Easy Does It” the campaign is part of Jameson’s commitment to tackling overconsumption and alcohol misuse and features Irish comedian Aisling Bea. The campaign has already launched in Ireland and it will be rolled out across global markets later this year on...
Kerrygold Rolls Out New Global Campaign to Highlight Importance of Eating Together
Kerrygold, the iconic Ornua-owned food brand, has rolled out a major global campaign called "May Your Table Always Be Full." The new campaign, which was created by Energy BBDO, aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life. This is the brands first campaign with Energy BBDO and the hero film...
