TBWA Pours a Cup of Comfort with New Campaign for Barry’s Tea
Barry’s Tea has launched a new advertising campaign that taps into the emotional connection Irish people feel towards the brand and how the brand has become “a symbol of comfort, community and Irish identity and synonymous with the feeling of home.” Created by TBWAIreland in collaboration with research agency Bricolage, the campaign was directed by the award-winning Ken Wadrop an...
BBDO Encourages Us to Switch Off With New Campaign for Easons
BBDO Dublin's new campaign "Switch Off and Read" for Eason, Ireland's number one bookseller is all about reconnecting people with the simple joy of reading. It's about encouraging parents to read with their children in a time when our lives are fuelled and constantly interrupted by technology. With excessive screen time a source of ongoing worry for parents, "Switch...
Orchard Thieves Cider Rolls Out New Summer Campaign
With the all-important Summer months for the cider industry kicking off, the Heineken-owned Orchard Thieves has embarked on a new digitally-led “Follow the Fox” campaign. “As a brand whose DNA is rooted in spontaneous discovery, we’re here for Orchard Thieves fans to live in the moment this Summer; say ‘yes’ and embrace the exciting unknown. This is why we adopted...
TBWADublin Helps Samaritans Reach Out to Those in Need
As Ireland’s first ever helpline, Samaritans has been providing free emotional support for 50 years now. 24 hours a day, 365 days a year, volunteers make themselves available to help those needing mental health or emotional support, which may include suicidal feelings, despair, distress and loneliness. Running such a service involves huge amounts of effort and dedication, and with...
Switcher.ie Makes the Switch to OLIVER With New Campaign
Having recently picked up Switcher.ie as a client, OLIVER has rolled out a new cross-platform campaign for the price comparison website Switcher.ie. Switcher.ie is a free, impartial, price comparison and switching service that was established in Dublin in 2011. Since then it has helped thousands of households save money across a range of products, including energy, broadband, mobile plans, mortgages,...
Ad of the Week: Guinness – Behind Every Great Town
The Lowdown: As the 2017 GAA All-Ireland Senior Championships enter the final stages, GUINNESS has launched its latest TV advertising campaign, 'Behind Every Great Town'. The captivating 30’’ film celebrates the everyday GAA volunteers, who willingly give their time in communities across Ireland all year round. The advertisement, which debuted on TV on 13th August across the Island of Ireland, features four...
Javelin Rolls Out Hard Hitting Campaign Highlighting Domestic & Gender Based Violence
Javelin has rolled out a new campaign for Cuan, the domestic, sexual and gender-based violence (DSGBV) agency and the Department of Justice. The campaign will run across TV, national and local radio as well as press, digital, cinema, OOH and social media. Called “Hardest Stories”, the campaign shines a light on the uncomfortable and untold stories about sexual and gender-based violence...
Rothco Delivers New Campaign for Kerry Foods’s Strings & Things
Rothco | Accenture Interactive has created a new campaign for Strings & Things, the Kerry Foods-owned master-brand which includes the popular range of Cheese Strings and other shaped cheese products for the children’s market. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string form....
Ad of the Week: In the Company of Huskies and We Cover Courage
In the Company of Huskies has created the next instalment in Allianz Ireland’s ‘We Cover Courage’ campaign. In this light hearted ad it tells the story of one homeowner’s everyday courage, when he finally admits to himself that he’s a little over his head when it comes to DIY and needs to ask for help. This ad was created to highlight Allianz Ireland’s Emergency Home Assistance...
Ad of the Week: Hunky Dorys – McCannBlue
The Lowdown ‘Buffalo is how we roll’ is the brand new campaign from Largo Foods' crisp brand Hunky Dorys. A bold 40 second TV commercial launched the campaign featuring a magnificent wild beast: a buffalo, the Hunky Dorys brand icon. Plus eight intrepid women. On roller skates. A real buffalo, featuring for the first time in a campaign for the brand,...
