New RSA Campaign Highlights Vulnerability of Older Pedestrians
The Road Safety Authority (RSA) has launched a new campaign highlighting the vulnerability of older pedestrians on our roads and the importance of keeping a look out for them when driving. The new campaign was created by BBDO Dublin and according to Shane O’Brien, executive creative director of the agency: “The challenge with this campaign was striking a balance between...
Droga5 Dublin Rolls Out Campaign to Support Darkness into Light Walk
With the annual Darkness into Light walk in aid of Pieta House set to take place on Saturday, May 6, Droga5 Dublin has rolled out a new campaign to support the event which is sponsored by Electric Ireland. The emotive campaign drives home the message that everyone is welcome to join the fundraising event, regardless of your background, life stage...
Ad of the Week: Dunnes Christmas Ad
The new Dunnes Christmas TV ad is a heartwarming tale of how a bunch of plucky children come together to make sure that Santa can't miss their town. The campaign, which was created by Chemistry, and embraces story telling with a big brand feel which is generating a hugely positive reaction. The new Dunnes campaign kicked off with a...
Ad of the Week in association with Adsmart from Sky: Brennans Welcomes Home the Diapsora
Brennans Bread and JWT Folk have teamed up for the second Christmas in a row to celebrate the magic of coming home Christmas for those who will return to Ireland this festive season by welcoming them as they step off the plane at Dublin Airport. Welcome Home, which first launched in December 2018, returns to all OOH outlets in Dublin...
Ad of the Week: We Cover Courage – Allianz Ireland/In the Company of Huskies
Ad agency, In the Company of Huskies has rolled out a new campaign for Allianz Ireland called ‘We Cover Courage’. The ad recreates Minister for Education, Donogh O’Malley’s moment of courage in announcing free secondary school education in 1966 and features his son, the actor Daragh O’Malley, delivering his father’s famous speech. The ad tells the story of Minister O’Malley who, acting without the...
Ad of the Week: Make It Yours – Havas Worldwide Dublin
Credits: Advertiser: Valeo Foods Brand: Jacobs Biscuits Activity: Broadcast Commercial Agency: Havas Worldwide Dublin Client Team: Michelle Rynne, Lisa Fitzpatrick Agency Executives: Tony Caravousanos, Aoife Surgeon Agency Planning: Viv Chambers Creative Team: Gary Boylan, Katy Egan Havas Broadcast: Suzanne Heneghan Production Company: Antidote Producer: Tess Bunworth Director: Lee Cronin Music: Assembly Post Production: Windmill Lane Havas Digital lead: Mary Reynolds The Lowdown: Whether you're a nibbler, a muncher or a cruncher, a dipper or a dunker,...
Ad of the Week: Disappointed Dad – Bord Gáis Energy Rewards – Publicis Dublin
The Lowdown: To promote its award-winning Rewards Club, Bord Gáis Energy has this week launched a new TV and print campaign, highlighting the benefits that over 260,000 members can receive, including the opportunity to get exclusive access to All-Ireland Senior Hurling Championship tickets. The humorous 40-second TV ad features a father and his family watching a GAA match on the couch...
Virgin Media Gets Playful in New Campaign by Publicis Dublin
Publicis Dublin has rolled out a new campaign for Virgin Media called “It’s Playtime.” The campaign “celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play.” Following extensive customer research, the insight was uncovered that often the serious side of life can get...
Bauer Media’s GoLoud Goes Nationwide with New Campaign
Dynamo has rolled out a new above the line campaign for the Bauer Media-owned digital audio platform GoLoud. The campaign encourages audiences to ‘get closer’ to their favourite podcasts, promoting the fact that the platform not only hosts but produces some of Ireland’s most popular shows. According to Dynamo, the new campaign features both a brand and tactical approach, with the...
Virgin Media Rolls National Out Speed-Obsessed Campaign
Virgin Media has launched a major cross platform campaign to promote its new 1Gig broadband offering with Brian Cox, aka Logan Roy from Succession, providing the voiceover. Called ‘Speed Obsessed’ it was created by Publicis Dublin and will run for seven weeks across all national radio broadcasters including 2FM, Today FM, Newstalk, FM104, Red FM, KFM, East Coast FM, Limerick...
