Folk Wunderman Thompson Rolls Out Heart-warming Christmas Campaign for An Post
An Post has launched a heart-warming and festive campaign that highlights the importance of sending love to your nearest and dearest this Christmas. The campaign is currently live across TV, VOD, radio, OOH, social and retail. Created by Folk Wunderman Thompson, the TV ad takes its inspiration from the classic L Frank Baum’s novel ‘The Wonderful Wizard of Oz’ and in...
Ad of the Week: Red Bull Strike with Joe Canning
The lowdown: With Galway taking on Limerick in the final of the All Ireland Hurling Championship in Croke Park this weekend, Red Bull has launched a campaign to promote its sponsorship of Galway hurler Joe Canning, including a limited edition can featuring the hurling ace. To help promote this limited-edition can and to give fans a fun and engaging way of...
The Public House Helps Dunnes Stores Shrink the Bill in New Campaign
Dunnes Stores has rolled out a new cross-platform campaign called “Shrink Your Bill” to showcase its Double Savers offering and its popular money-off vouchers. The new campaign was created by The Public House and is running across TV, radio, VOD, out-of-home, social and digital as well as in-store. Media is being managed by Carat. The campaign features ‘Bill’ characters shrinking while...
Ad of the Week: Chemistry’s Get Cancer Campaign for Irish Cancer Society
Chemistry has created a new provocative campaign for the Irish Cancer Society aimed at kick-starting the conversation about cancer. The Get Cancer campaign features a host of real life cancer survivors who state that they want to get cancer. The ad was directed by Keith Hutchinson of H2 Films. Opening with the arresting tagline, ‘I Want to Get Cancer’, the campaign wants...
Ad of the Week: Quality journalism is just a touch away – irishtimes.com
The Irish Times Launch New Campaign Promoting Digital Offering The Lowdown: ‘The Irish Times’ has launched a new advertising campaign to highlight the accessibility of its quality content across all digital platforms on irishtimes.com. The brand-response campaign comes in light of the increasing trend for readers to consume news content via mobile and online. Developed by Owens DDB and PHD Media, the campaign portrays a number of journalists from...
Boys+Girls Urge Men to Check their Pee in New Campaign for Marie Keating Foundation
Boys+Girls has created a new campaign for The Marie Keating Foundation aimed at encouraging men to be more vigilant when it comes to spotting the early signs of prostate cancer. The new campaign is called "Pay Attention to Your Pee’ and aims to reframe urination changes as important health signals rather than embarrassing inconveniences. By highlighting the symptoms and normalizing...
Sky Rolls Out New Campaign to Promote New Streaming Offering
Sky Ireland has launched a new multi-channel campaign to promote its latest digital streaming offering, Sky Stream. The new “plug and play” offering gives customers access to a range of TV channels, including all the Sky channels, as well as streaming apps like Netflix, Disney+, Apple TV+, Prime in addition to several broadcaster players, all without the need for a...
The Brill Building Launches New Campaign for Breakthrough Cancer Research
As Ireland has the highest mortality rate from skin cancer in Europe, Breakthrough Cancer Research (Breakthrough) has launched a new awareness campaign called ‘Let’s get to 100% together’, which warns about the importance of protecting skin from UV damage. The campaign created by The Brill Building and calls on people to increase their UV awareness and be vigilant when applying...
Folk Wunderman Campaign for Irish Life Drives Awareness of Responsible Pensions
Folk Wunderman Thompson has created a new campaign for Irish Life to drive awareness of the brand’s responsible pension offering and the difference pension customers could be making for the planet. The campaign aims to bring peace of mind to those who are making sustainable efforts in their everyday life, showing how their pension savings can align with these values...
Ad of the Week: Hunky Dorys – McCannBlue
The Lowdown ‘Buffalo is how we roll’ is the brand new campaign from Largo Foods' crisp brand Hunky Dorys. A bold 40 second TV commercial launched the campaign featuring a magnificent wild beast: a buffalo, the Hunky Dorys brand icon. Plus eight intrepid women. On roller skates. A real buffalo, featuring for the first time in a campaign for the brand,...
