Mick McCarthy Seeks Redemption in New Heineken 0.0 Ad
Heineken 0.0 has unveiled a new promotional campaign fronted by Irish football legend Mick McCarthy, offering fans a complimentary pint of the non-alcoholic beer in participating pubs nationwide. Created with agency partner THINKHOUSE, the campaign takes the form of a tongue-in-cheek, noir-inspired short film in which McCarthy channels his inner Humphrey Bogart in a playful “redemption tale” with a nod...
Insurer Lets Loose No Drama Llama as Part of New Campaign
As it prepares to celebrate its 25th anniversary, insurer 123.ie has rolled out a new long-term brand platform featuring a character called the "No Drama Llama". The campaign, which launched nationwide on June 1, is designed to highlight the insurer's promise of “making insurance simple during stressful moments”, whether dealing with a household leak, a minor car accident or an...
Ad of the Week: AIB – The Power of Doing
Rothco, part of Accenture Interactive, has created a new campaign for AIB called ‘The Power of Doing’ to mark the next chapter in the brand’s ‘Backing Doing’ platform. Directed by multi-award-winning Irish director and animator Johnny Kelly, out of Antidote, the ad follows the story of Casey, a ruby red suitcase who has spent her life unused at the back...
JWT Folk Creates Thought Provoking Domestic Abuse Ads for Vodafone Ireland
As part of Vodafone Ireland Foundation’s campaign, in partnership with Women’s Aid, creative agency JWT Folk created a series of seemingly normal print adverts to highlight the signs of domestic abuse that can be hidden in plain sight in our society. In order to alert the general public to the worrying statistic that 1 in 5 women in Ireland are...
Huskies Rolls Out New Triple Decker Campaign for Apache Pizza
With the home delivery and takeaway market enjoying solid growth during the ongoing pandemic, In the Company of Huskies has created a new campaign for Apache Pizza, it's the first piece of work for the brand since it picked up the account in October 2020. The new campaign aims to highlight the brand’s new offering, The Triple Decker Box, which...
Brill Building Tackles Lung Cancer in New Campaign
The Brill Building has created a new campaign for the Marie Keating Foundation as part of International Lung Cancer Awareness Month. The campaign aims to share that the "good news" about lung cancer, is that there is good news. Studies have shown that those most at risk are least likely to get checked, often because they fear 'bad news'. But early diagnosis and...
KICK Raises a Glass to Dublin in New Campaign for 5 Lamps Beer
KICK has rolled out a new humorous campaign for 5 Lamps, the C&C-owned beer which is born and brewed in Dublin. Called ‘The Beer from Ah Here!’ the campaign will run on VOD, social, radio, out-of-home, and in-store, as well as having a strong on-trade presence. The commercial was directed by Chris Cottam for Pull the Trigger under the creative direction...
Havas Gives Ireland a Daily Dose With New Campaign for Sunday World
Havas Dublin has rolled out a new campaign for the Mediahuis-owned Sunday World. Called ‘Your Daily Dose’, the campaign positions the paper as the go-to source for “all the news you want to know and talk about, from crime and sports to showbiz and lifestyle.” Building on the insight that consuming the news is a habitual act, similar to taking a...
GAA Captures Memorable Moments in New Campaign to Promote the All Ireland Series
With the All Ireland Football and Hurling Championships getting underway this weekend, the GAA has launched a new campaign to promote both tournaments. Created by BBDO Dublin-now in partnership with TBWA Dublin- the campaign taps into the memorable moments associated with attending an All Ireland match, featuring a woman reminiscing about a Championship day she shared with her father as...
Ringers Brings Smithwicks Back to its Roots With New Campaign
Ringers Creative has rolled out a new brand platform for the Diageo-owned beer Smithwicks. Called "Originals Find Originals”, the campaign features Tokyo’s original Irish musician - Kozo Toyota and an original Dublin bar man - Hugh Hourican of the Boar’s Head. The first stop on this new brand journey is the Irish trad music community - specifically the people that are...
