Goosebump Floats New Bulmers Light Campaign
Goosebump has rolled out a new campaign for Bulmers Light called “Floaty Little Devils.” The campaign will run on TV, Social, Radio, Out of Home, In-store and with a strong presence in the on-trade. There are hot air balloon trips over the Bulmers Orchard also up for grabs, too. According to Karl Donnelly, marketing director, Bulmers Ireland: “We asked Goosebump for...
Ad of the Week: Chemistry’s Get Cancer Campaign for Irish Cancer Society
Chemistry has created a new provocative campaign for the Irish Cancer Society aimed at kick-starting the conversation about cancer. The Get Cancer campaign features a host of real life cancer survivors who state that they want to get cancer. The ad was directed by Keith Hutchinson of H2 Films. Opening with the arresting tagline, ‘I Want to Get Cancer’, the campaign wants...
Edelman Unbottles New Campaign for Deep RiverRock ViTAL
Edelman in Dublin has rolled out a new campaign for the Coca Cola-owned brand Deep RiverRock ViTAL after an extensive planning process that included brand naming and positioning. The new creative platform and campaign ‘Skip to the ViTAL stuff’ will run across VOD, Digital, DOOH, OOH, social media and influencer across the island of Ireland. , According to the manufacturer, Deep...
Ad of the Week: Bank of Ireland MortgageSaver – Cawley NeaTBWA
The Lowdown: For Bank of Ireland’s new mortgage campaign, Cawley NeaTBWA provides a fresh approach to one of the most emotional and important decisions that people make in their lives. In a nationwide campaign led by TV, the Dublin-based creative agency has created three innovative spots for the Irish bank, that acknowledge the realities of home-buying, warts and all, with...
Ad of the Week: Tesco Ireland’s Tribute to the Hosts that Make Christmas
Tesco has launched its biggest and most ambitious Irish Christmas advertising campaign ever with a focus on the hosts that make Christmas every year. Called ‘Here’s to the Hosts,” the multi-platform campaign, which was created by Rothco, salutes the people who make Christmas happen every year. Directed by award-winning documentarian, Ken Wardrop, the TV ads will feature people from all...
Droga5 Dublin Rolls Out New Brand Campaign for Denny
Droga5 Dublin, part of Accenture Song, has launched a new campaign for the food brand Denny. Following on from the success of the 2023 TV-led “Grand, Dad” campaign, the new social-first campaign “captures real and authentic family moments as it reunites two Irish families who haven’t been together in some time.” Called “Hungry for Home” viewers follow the stories of Annie...
Orchard Thieves Cider Rolls Out New Summer Campaign
With the all-important Summer months for the cider industry kicking off, the Heineken-owned Orchard Thieves has embarked on a new digitally-led “Follow the Fox” campaign. “As a brand whose DNA is rooted in spontaneous discovery, we’re here for Orchard Thieves fans to live in the moment this Summer; say ‘yes’ and embrace the exciting unknown. This is why we adopted...
The Brill Building Launches New Campaign for Breakthrough Cancer Research
As Ireland has the highest mortality rate from skin cancer in Europe, Breakthrough Cancer Research (Breakthrough) has launched a new awareness campaign called ‘Let’s get to 100% together’, which warns about the importance of protecting skin from UV damage. The campaign created by The Brill Building and calls on people to increase their UV awareness and be vigilant when applying...
Campaign of the Week: Dubliners, Don’t be Dick
JWT Folk, Dublin City Council, South Dublin County Council, Fingal County Council and the Environmental Protection Agency, have a message for Dubliners: “Don’t be Dick”. This attention-demanding line is part of a new campaign aimed at educatingDubliners on the environmental impact of using disposable plastic cups. The reality is that ‘disposable’ cups are not really disposable. They are not recycled...
BBDO Dublin Rolls Out First Campaign for Chill Insurance
Chill Insurance has launched its biggest cross-platform advertising campaign to date. Created by BBDO Dublin, which won the creative account for Chill in November 2021, the new campaign will run across RTÉ, Virgin Media, C4 and Sky networks as well as video on demand. The ads will also be broadcast during key programming such as the Guinness Six Nations...
