Rothco Rolls Out Touching New Summer Campaign for Woodie’s
Rothco, part of Accenture Interactive, has rolled out a new Summer campaign for Woodie’s called New Best Friend, a touching view of an ordinary back garden as seen through the eyes of a young boy. The new campaign follows on from Woodies successful Christmas campaign which featured Mrs Higgins and her rickety gate and introduces us to Liam who...
TBWADublin Rolls Out New Campaign for Breakthrough Cancer Research
TBWADublin has created its first campaign for Breakthrough Cancer Research, the charity that raises money to fund cancer research. Building on the success of previous award-winning campaigns, the brief was to clearly showcase its unique mission as a charity – to achieve 100% survival for 100% of cancers and how this is only possible through research breakthroughs. Called “Every Breakthrough Brings...
Jameson Encourages Responsible Drinking in New Global Campaign from TBWADublin
TBWADublin has rolled out a new campaign for the Irish Distillers-owned Jameson to encourage people to drink responsibly. Called “Easy Does It” the campaign is part of Jameson’s commitment to tackling overconsumption and alcohol misuse and features Irish comedian Aisling Bea. The campaign has already launched in Ireland and it will be rolled out across global markets later this year on...
Kerrygold Rolls Out New Global Campaign to Highlight Importance of Eating Together
Kerrygold, the iconic Ornua-owned food brand, has rolled out a major global campaign called "May Your Table Always Be Full." The new campaign, which was created by Energy BBDO, aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life. This is the brands first campaign with Energy BBDO and the hero film...
Boys+Girls Launch New Creative Platform and Campaign for Bulmers Cider
With the all-important summer season for cider manufacturers underway, Bulmers has launched a new creative platform with a robust campaign across TV, OOH, audio, social & activation, marking “a bold new direction” for the brand The Bulmers "It's Our Time'' creative platform represents a significant new brand positioning for the brand and was created by Boys+Girls. According to the Bulmers,...
An Post Delivers New Campaign as Part of Brand Reset
The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company. A key part of the rebrand is a new hero campaign called “A Nation Delivers". Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring strangers to help one small...
The Public House Turns the Iconic Trócaire Box Into a Storytelling Device
The Public House has launched a new integrated TV, OOH, radio, digital and social campaign for Trócaire’s annual Box Appeal, using the iconic Trócaire Box itself as a creative device to frame the lives, hope, and change made possible through Irish generosity. The Trócaire Box is an Irish cultural symbol- instantly recognisable across generations. It’s a familiar presence in homes,...
Ad of the Week: We Cover Courage – Allianz Ireland/In the Company of Huskies
Ad agency, In the Company of Huskies has rolled out a new campaign for Allianz Ireland called ‘We Cover Courage’. The ad recreates Minister for Education, Donogh O’Malley’s moment of courage in announcing free secondary school education in 1966 and features his son, the actor Daragh O’Malley, delivering his father’s famous speech. The ad tells the story of Minister O’Malley who, acting without the...
Ad of the Week in association with Adsmart from Sky: SVP / In the Company of Huskies
In the Company of Huskies has launched an emotional campaign with Ireland’s biggest charity St. Vincent de Paul (SVP) to highlight the harsh reality of poverty, especially at this time of year. For most, Christmas is a wonderful time of year, but for those struggling it can be the most worrying. Everyone has festive traditions, but for some families their Christmas tradition will...
Virgin Media Launches New Campaign to Promote New 360 Platform
Virgin Media Ireland has launched its largest integrated marketing campaign ever to support its new Virgin TV 360 Platform. The campaign was created by Publicis Dublin and Antidote Films and directed by US Director Nick Roney and launched with a 60 second TV commercial which will be followed by shorter length versions along with VOD and a major OOH campaign....
