Ad of the Week: Iarnród Éireann – Publicis Dublin
The Lowdown: Publicis Dublin create a tongue in cheek campaign for Irish Rail/ Iarnród Éireann. The campaign encourages the public to use its intercity service by showing them that they’ll enjoy the train journey so much they might not want to get off. Publicis Dublin brought this idea to life with a 40-second TV spot, which shows a man returning...
Ringers Creative Rolls Out New Campaign for Chill Insurance
The Dublin-based agency Ringers Creative has created a new campaign for the insurance broker Chill Insurance. This first film features Abdul Ahmad, a Syrian-Irish beekeeper living in Donegal. Abdul is a master of staying chill, which he credits with his success as a beekeeper. He runs a popular TikTok channel (@Donagh_bees) where he shares insights on life, beekeeping, and how...
Ad of the Week: FBD – Y&R Ireland
FBD, one of Ireland’s largest property and casualty insurers, has launched its fresh new brand proposition today following a €2.5 million investment in a campaign that will run throughout the year. Created by Y&R Ireland, the campaign is called ‘Protection. It’s in our Nature’ to reflect FBD’s commitment to protecting people, according to the insurer. “This was a big strategic decision...
The Brill Building Launches New Campaign for Champion Green Initiative
The Brill Building, the agency founded by Roisin Keown, the former DDFH&B head of creative, has rolled out a new campaign called All Rise for Champion Green, the national initiative aimed at encouraging consumers to buy local in a bid to help drive the renewal of local communities, and to reinvigorate local enterprise and economic recovery. The campaign, which will...
Ad of the Week: We Cover Courage – Allianz Ireland/In the Company of Huskies
Ad agency, In the Company of Huskies has rolled out a new campaign for Allianz Ireland called ‘We Cover Courage’. The ad recreates Minister for Education, Donogh O’Malley’s moment of courage in announcing free secondary school education in 1966 and features his son, the actor Daragh O’Malley, delivering his father’s famous speech. The ad tells the story of Minister O’Malley who, acting without the...
The Boys of the NYPD Choir Sing Galway Bay in Christmas Cracker from The Public House
The Dublin-based agency, The Public House has rolled out a new Christmassy campaign for EPIC The Irish Emigration Museum that brings the boys from the NYPD Choir together for the first time to sing Galway Bay, in a powerful nod to the festive classic Fairytale of New York by Shane McGowan and Kirsty McColl. Possibly the most played Christmas song...
Ad of the Week: Fleadh TV – Publicis Dublin
The Lowdown: Fleadh Ceoil, the largest traditional music event in Ireland is broadcast and supported by TG4, Ireland’s national language TV station. To demonstrate the exceptional skill of the competing musicians, Publicis Dublin dramatized the incredible force of the Fleadh. The agency filmed famous fiddler, Tola Custy, doing what he does best, playing to a crowd. But, with the use...
The Brill Building Goes Zen in New Campaign for Bord Gais Energy
The Brill Building has created a new platform and campaign for Bord Gáis Energy that aims to encourage consumers to switch to the energy provider’s SMART plans. Called, ‘Need More Zenergy?’ the new platform also hopes to educate consumers when it comes to taking control of their energy needs and costs by switching to Smart meters. The campaign revolves around TV...
Banjoman Rolls Out Heartfelt Campaign for Weir & Son
The luxury Irish jeweller Weir & Sons has teamed up with Banjoman Films to deliver a moving campaign based around three separate films that depict the intimate moments that jewellery can play in our day-to-day lives. Called ‘For Things That Mean More’ each of the three films focuses on a different piece of jewellery. ‘The Watch’ depicts a boy after...
Allianz Gets Real in New Campaign from Forsman & Bodenfors Dublin
Forsman & Bodenfors Dublin has rolled out a new campaign for Allianz Ireland called “Real Life.” The campaign captures the “texture and honesty” of every day life for most ordinary people. According to the agency, the campaign grew from a simple insight: many insurance customers feel the need to present a polished, perfect version of themselves, especially when they’re making...
