Bank of Ireland Stresses the Importance of the F Word in New Campaign
Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances. Research carried out by...
Publicis Dublin and AXA Launch ‘Problems Parked’ to Support Women’s Mental Health
Publicis Dublin has partnered with AXA Ireland to launch Problems Parked, a new campaign aimed at raising awareness of the 51% of women in Ireland living with mental health challenges. The campaign was inspired by AXA’s 2024 Mind Health Report, which revealed that over half of Irish women are dealing with issues affecting their mental wellbeing. At its heart is the...
SuperValu Urges Us to Reclaim Dinner Time in New Campaign from Boys+Girls
Boys+Girls has rolled out a new campaign for SuperValu. The campaign, which is running across TV, VOD, and cinema, is called “Dinner Time Well Spent” and asks the question “when did the food that brought us together get replaced with the feeds that pull us apart?” According to the retailer “the campaign is a rallying cry to Irish households to...
Ad of the Week: Londis
We all know the old saying: you can’t choose your neighbours. But actually, you may have more in common with them than you think. Dublin agency, In the Company of Huskies is rolling out a fascinating campaign for Londis, the nationwide chain of stores run by locals, for locals. Having analysed the sales data of every shop in the country,...
Ad of the Week: Quality journalism is just a touch away – irishtimes.com
The Irish Times Launch New Campaign Promoting Digital Offering The Lowdown: ‘The Irish Times’ has launched a new advertising campaign to highlight the accessibility of its quality content across all digital platforms on irishtimes.com. The brand-response campaign comes in light of the increasing trend for readers to consume news content via mobile and online. Developed by Owens DDB and PHD Media, the campaign portrays a number of journalists from...
AIB Marks GAA Sponsorship with New Campaign Created by Rothco
Rothco, part of Accenture Interactive, has rolled out a new campaign as part of AIB’s ongoing sponsorship of the GAA. The new campaign, which is called ‘Tough Can’t Quit’ applauds the commitment of Club Championship players, coaches and fans who give everything they’ve got to the team and to making the sport great. Following on from previous #TheToughest campaigns like...
Ad of the Week: Lidl – Proudly supporting Ladies Gaelic Football
Credits: Creative agency: Chemistry Client: Lidl Creative Director / Copywriter: Emmet Wright Art Director: Orlagh Daly Client Service Director: Deirdre Gunning Account Manager: Andrea Dalton Doran Strategic Director: Sinead Cosgrove Agency Producer: Fiona McGarry Production Company: Antidote Producer: Andrew Freedman Director: Henry Mason Post House: Windmill Lane Music: Rocstrong - Go 'Head The Lowdown: Lidl Ireland has been unveiled as the new sponsor Ladies Gaelic Football in Ireland and as part of the activation,...
Ad of the Week: Chemistry’s Get Cancer Campaign for Irish Cancer Society
Chemistry has created a new provocative campaign for the Irish Cancer Society aimed at kick-starting the conversation about cancer. The Get Cancer campaign features a host of real life cancer survivors who state that they want to get cancer. The ad was directed by Keith Hutchinson of H2 Films. Opening with the arresting tagline, ‘I Want to Get Cancer’, the campaign wants...
Mr Tayto Saves Christmas and Santa in New Campaign from Publicis Dublin
Publicis Dublin has created a new Christmas campaign for the iconic Irish crisp brand Tayto. The new campaign is Tayto’s first ever Christmas campaign to promote the Tayto Christmas Box, a staple in many Irish households over the festive season. It also answers an age-old question: when Santa Claus is finished travelling the world dispensing gifts to children every Christmas Eve,...
Shining a Light on Literacy
In The Company of Huskies has created an intriguing print campaign for the Irish literacy charity, SUAS. Since it was set up in 2002, Suas has supported over 12,000 children in India, Zambia and Kenya and trained over 1,200 Suas volunteers to work as teaching assistants in some of the worlds most marginalised, under-resourced communities. Here in Ireland, it has helped over 3,300 children from...
