Jameson Encourages Responsible Drinking in New Global Campaign from TBWADublin
TBWADublin has rolled out a new campaign for the Irish Distillers-owned Jameson to encourage people to drink responsibly. Called “Easy Does It” the campaign is part of Jameson’s commitment to tackling overconsumption and alcohol misuse and features Irish comedian Aisling Bea. The campaign has already launched in Ireland and it will be rolled out across global markets later this year on...
Ad of the Week: Three Mobile Knocks it Out of the Park with The Girl and the Cloud
With the Christmas ad campaign season now in full swing, Three Mobile Ireland has launched an endearing animated sequel to its successful “The Perfect Surprise” Christmas campaign last year. Called “The Girl and the Cloud,” the campaign was created by Boys and Girls and it takes up the story of the young girl who got a snow cloud for her...
AIG Celebrates 10 Years of Dublin Sponsorship with New Campaign
With the All Ireland Football Championship well underway, AIG Insurance has launched its 2023 Dublin GAA Summer Sponsorship campaign. Called “Celebrating Support”, the campaign marks the 10th anniversary of its sponsorship of Dublin GAA. As part of the campaign, AIG will celebrate 10 years of support across the four codes, at all levels, male and female, both at the intercounty...
Droga5 Dublin Tugs at Heartstrings With New Campaign for Denny
Droga5 Dublin, formerly Rothco, has created a new emotive campaign for Denny called “Grand Dad.” This is the first campaign created by the agency since it rebranded while it’s also the first campaign for Denny since it was sold to Pilgrim’s Foods in 2021. The heart-felt campaign aims to remind us that, sometimes, the most comfort is derived from comforting...
Ad of the Week: The Comfortable Zone – DDFH&B
Credits: Title of Commercial: The Comfortable Zone Advertiser: Irish Life Client executives: Karl Symes, Siobhan Kelly, Susan Egan Agency: DDFH&B Agency executives: Michael Craig, Vanessa Carswell, Mary Saunders Creative: Roisin Keown, Peter Snodden Agency producer: Jenni O’Reilly Production company: Red Rage Director: Brian Durnin Producer: Paul Holmes Lighting cameraman: Ivan McCullough Editor: Jake Walsh, Hubert Montag Recording studio: Mutiny The Lowdown: Irish Life wanted to encourage consumers to venture from their comfort zone (deposit...
Mr Tayto Saves Christmas and Santa in New Campaign from Publicis Dublin
Publicis Dublin has created a new Christmas campaign for the iconic Irish crisp brand Tayto. The new campaign is Tayto’s first ever Christmas campaign to promote the Tayto Christmas Box, a staple in many Irish households over the festive season. It also answers an age-old question: when Santa Claus is finished travelling the world dispensing gifts to children every Christmas Eve,...
Folk Wunderman Thompson Launches New Campaign for Horse Racing Ireland
Horse Racing Ireland has launched a new above the line campaign called On Your Terms. Created by Folk Wunderman Thompson, the campaign encourages new and existing fans to get involved and enjoy everything the rollercoaster of horse racing has to offer, from the comfort of their own homes. The onset of Covid-19 and subsequent restrictions has had a major impact...
Barry’s Tea Captures Airport Homecomings With Touching Video
With the main airports around the country packed with people returning home for Christmas, Barry's Tea has tapped into that warm fuzzy feeling with a special homecoming video, created by Thinkhouse, that highlights that home is more than just a place - it's about family, friends and community and, of course a cup of Barry's Tea. Filmed at Dublin Airport,...
BBH Dublin Rolls Out New Food Love Stories Campaign for Tesco Ireland
Tesco Ireland has rolled out the latest iteration of its Food Love Stories campaign across TV, print, digital, OOH and video-on-demand. The campaign was created by BBH Dublin, the agency’s third campaign for the retailer over the last 12 months. Tesco’s Grand Effie Award-winning ‘Food Love Stories’ campaign is back with its latest instalment made especially for audiences in Ireland, created...
SuperValu Shares the Festive Magic with New Campaign from Boys+Girls
With the battle for the Christmas shopping aisles well underway, SuperValu has rolled out its own festive offering across TV and BVOD as part of a tactical campaign created by Boys+Girls. The campaign revolves around three TV ads featuring a range SuperValu's premium own-label Signature Tastes products while highlighting the savings products help create festive magic in Irish homes. The campaign,...
