Campaign of the Week: Dubliners, Don’t be Dick
JWT Folk, Dublin City Council, South Dublin County Council, Fingal County Council and the Environmental Protection Agency, have a message for Dubliners: “Don’t be Dick”. This attention-demanding line is part of a new campaign aimed at educatingDubliners on the environmental impact of using disposable plastic cups. The reality is that ‘disposable’ cups are not really disposable. They are not recycled...
Rothco Spreads the Goodness for Dairygold
Rothco, part of Accenture Interactive has launched a new campaign for Dairygold, the dairy spread that is manufactured by Kerry. Called Spread a Little Goodness, the campaign forms part of a new platform for the brand which is “ a celebration of the goodness of Dairygold.” The campaign, which launched on October 9, 2020, will run across TV, programmatic online video,...
Ad of the Week: Folens School Bags
The Lowdown: School bags don’t just carry books, they carry memories. Your old bag almost certainly carried Folens school books too. Here at Bonfire, we’re delighted to have created this new TV commercial celebrating 60 years of Folens school books. Enjoy, and maybe you’ll even spot your old school bag. Credits: Advertiser: Folens Agency: Bonfire Creative: Sean Hynes, Ian Doherty Account Director: Stephanie Coates Marketing Team: Elizabeth Ivory,...
Droga5 Dublin’s Playful Campaign for Smyths Toys
Droga5 Dublin has created a new seasonal campaign for Smyths Toys Superstore, one of the largest toy retailers in Europe. The campaign, which will run across TV and social channels is also running in European markets that Smyths operates in, including France, UK, Germany, Netherlands, Ireland, Austria and Switzerland. The campaign was developed following a competitive pitch process in early...
The Public House Rolls Out New Campaign for FBD Insurance
The Public House has launched a new campaign for FBD Insurance to promote the company’s car, home and farm insurance products. The new campaign is the latest iteration of FBD’s brand platform, “Support. It’s what we do,” which was first developed by the agency back in 2019 and it will run across TV, digital, social and radio throughout 2023. According to...
