New Core Recruitment Campaign Shines a Light on the Rewarding Work of the Gardaí
As the Garda Síochána seeks to recruit up to 5,000 new officers over the next five years, Core has created a new campaign that highlights both the challenges and rewards of working with the force. The campaign builds on the creative platform “It’s a job worth doing” but delves deeper into the intense moments that define Garda life. As part...
Campaign of the Week: Dubliners, Don’t be Dick
JWT Folk, Dublin City Council, South Dublin County Council, Fingal County Council and the Environmental Protection Agency, have a message for Dubliners: “Don’t be Dick”. This attention-demanding line is part of a new campaign aimed at educatingDubliners on the environmental impact of using disposable plastic cups. The reality is that ‘disposable’ cups are not really disposable. They are not recycled...
Ad of the Week: Ulster Bank Dinner with Dad
The Lowdown: As part of their new "Help for what matters" campaign, Ulster Bank shows a touching father and son moment to demonstrate how their Smartphone Pay can come in handy for when you finally get to say "I got this Dad". “Following on from our ‘First Five’ mortgage campaign we are delighted to share the second instalment in our ‘Help...
Boys+Girls Rolls Out Burglar Bootcamp for PhoneWatch
Boys + Girls has rolled out a new campaign for PhoneWatch, the country’ leading provider of monitored home security systems. Inspired by the fact that PhoneWatch alarm protected houses are four times less likely to be burgled, the campaign brings to life a fictitious ‘Burglar Bootcamp’ where would-be burglars are taught to avoid PhoneWatch protected houses above all else. The audio...
Virgin Media Launches New Campaign to Promote New 360 Platform
Virgin Media Ireland has launched its largest integrated marketing campaign ever to support its new Virgin TV 360 Platform. The campaign was created by Publicis Dublin and Antidote Films and directed by US Director Nick Roney and launched with a 60 second TV commercial which will be followed by shorter length versions along with VOD and a major OOH campaign....
Gas Networks Ireland Badgers People to Check Before Digging in New Campaign
Gas Networks Ireland has launched a new campaign aimed at anyone planning excavation work to check for gas pipelines before breaking ground. The playful but serious campaign, which was created by Publicis Dublin, features one particular anxious badger called Keith who wonders if his recent digging should be of concern. Keith overhears a construction worker inform a trainee of the importance...
It’s All About the Extras for Apache Pizza’s New Campaign from Javelin
Javelin has created its first campaign for the nationwide Apache Pizza since winning the account earlier in the year.
Mick McCarthy Seeks Redemption in New Heineken 0.0 Ad
Heineken 0.0 has unveiled a new promotional campaign fronted by Irish football legend Mick McCarthy, offering fans a complimentary pint of the non-alcoholic beer in participating pubs nationwide. Created with agency partner THINKHOUSE, the campaign takes the form of a tongue-in-cheek, noir-inspired short film in which McCarthy channels his inner Humphrey Bogart in a playful “redemption tale” with a nod...
Ponder Rolls Out New Campaign for Specsavers
Specsavers has rolled out a new campaign called “Your Care is Our Business.” The TVC was created by Ponder with producer Paul Holmes and was directed by the award-winning Irish director duo DADDY (Mike Ahern & Enda Loughman) has been launched to shine a light on the local experts who own and run individual stores – providing the best level...
Droga5 Dublin Rolls Out New Brand Campaign for Denny
Droga5 Dublin, part of Accenture Song, has launched a new campaign for the food brand Denny. Following on from the success of the 2023 TV-led “Grand, Dad” campaign, the new social-first campaign “captures real and authentic family moments as it reunites two Irish families who haven’t been together in some time.” Called “Hungry for Home” viewers follow the stories of Annie...
