Rothco Rolls Out New Prayer of the Brave Ad Campaign for AIB
AIB has launched a new cross-platform campaign as part of its Backing Brave proposition. Created by Rothco, part of Accenture Interactive, the campaign is called Prayer of the Brave and applauds business owners and leaders by way of an inspiring prayer of positivity, encouragement and reassurance. Each line of the prayer reveals the inner-most thoughts of business owners; their...
Publicis Rolls Out Latest Instalment of Vhi Campaign
Vhi Healthcare has launched the latest instalment of its endearing brand story-telling campaign that features real customer stories. This piece tells the story of Cristín and her husband who noticed their baby son Alex was missing development milestones. After a call to the Vhi Paediatric Clinic, a clear path was laid out for Alex’s journey through treatment and diagnosis. The...
Rothco’s Minor Detail Scores for Electric Ireland
With the Electric Ireland GAA Minor Championships underway, Rothco, part of Accenture Interactive, has rolled out a new campaign to support the tournament. Called “Minor Moments”, the campaign aims to highlight those small but hugely impactful moments that matter most to players and it builds on the success of the previous award-winning ‘This Is Major’ creative platform. Using the ‘This is...
Virgin Media Gets Playful in New Campaign by Publicis Dublin
Publicis Dublin has rolled out a new campaign for Virgin Media called “It’s Playtime.” The campaign “celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play.” Following extensive customer research, the insight was uncovered that often the serious side of life can get...
Droga5 Dublin Gets Festive with New Christmas Campaign for LEGO
Droga5 Dublin, part of Accenture Song, and Our LEGO Agency (OLA) have once again collaborated to roll out a new global campaign for The LEGO Group as part of the brand’s countdown to the all-important Christmas season. This is the second installment of the brand’s three-part “Play Is Your Superpower” campaign which champions the important role that play has in...
Credit Unions Highlight Non Profit Values in New Campaign from Core
Core has rolled out the latest iteration of its campaign for the Irish League of Credit Unions (ILCU) called "For You. Not Profit." According to Core, the latest campaign is a "testament to credit unions’ commitment to enhance the connection that people of all ages and backgrounds feel towards the credit union movement, with the ultimate goal of strengthening the...
Allianz Gets Real in New Campaign from Forsman & Bodenfors Dublin
Forsman & Bodenfors Dublin has rolled out a new campaign for Allianz Ireland called “Real Life.” The campaign captures the “texture and honesty” of every day life for most ordinary people. According to the agency, the campaign grew from a simple insight: many insurance customers feel the need to present a polished, perfect version of themselves, especially when they’re making...
Ad of the Week: Bank of Ireland Celebrates the Four Proud Provinces
Bank of Ireland, which sponsors all four provincial rugby teams - Connacht, Leinster, Munster and Ulster- has launched a new campaign to celebrate its involvement with rugby in Ireland. The campaign, which was created by TBWADublin is the next phase of the brand’s new brand platform Begin. The new brand positioning reflects the Bank’s intention to demonstrate its core purpose...
Ad of the Week in Association with Adsmart from Sky: EBS Launches New Iteration of Mortgage Masters Campaign
BBDO Dublin has rolled out a new brand campaign for mortgage lender EBS. Called Start Here the campaign takes a light-hearted look at the typical journey a first-time buyer takes and the scenarios in which they find themselves as they look to get their feet on the property ladder. The new campaign is the latest iteration of the mortgage lender’s Mortgage...
RTÉ Gives GAA Minors a Major Boost
With this year being a year like no other for all aspects of GAA and sport, Electric Ireland, RTÉ and Spark Foundry, part of Core have partnered on an innovative new campaign to showcase Electric Ireland’s sponsorship and support of the Electric Ireland GAA All-Ireland Minor Championships. Electric Ireland’s sponsorship platform ‘This Is Major’ brings to life the insight ‘there’s...
