Ad of the Week in association with Adsmart from Sky: Frank and Honest’s Sustainability Committments
The youth marketing agency Thinkhouse has created a new campaign for the coffee brand Frank and Honest, which is owned by the Musgrave Group. The new cinema and OOH campaign aims to be "honest about its commitments to sustainability: how it sources its coffee from Rainforest Alliance Certified Farms that benefit forests, communities and wildlife." "Initially, the brand team discussed sending...
Rockshore Rolls Out New Campaign by M&C Saatchi
The London-based agency M&C Saatchi London has rolled out a new campaign for the Diageo-owned lager and cider brand Rockshore. This is the first campaign the agency has created for the brand since winning the creative pitch following a shoot out with two Irish agencies. Called “Refreshingly Irish”, Diageo says the new campaign is part of a “bold, distinctive, fun new...
Ad of the Week: An Post’s Send Love this Christmas
An Post has launched its new Christmas campaign called ‘Send Love This Christmas’. The campaign features surprise messages from Irish people who won’t be with their families for Christmas this year. An Post wanted to show that nowhere is out of reach this Christmas and that they can go the extra mile to deliver feelings of love, support and connection...
Ad of the Week: Boys and Girls Launch New Campaign and Brand Identity for Three Mobile
Mobile phone operator Three Mobile has launched a major new rebrand and advertising campaign which will span TV, digital, OOH, radio, social and PR. The Make it Count campaign kicked off this week. “We’re delighted to unveil the work we’ve been doing on behalf of Three over the past number of months. It’s an evolution that moves the brand forward...
Ad of the Week: Success Happens Here – McCannBlue
The Lowdown: Our task is to attract students to DBS, where they will thrive in a personal teaching and learning environment as well as a buzzing city centre location. “Success Happens Here” encapsulates this thought for school leavers and part-time students alike. This integrated campaign is being rolled out across TV, VOD, OOH, press, display and social. Credits: Agency: McCannBlue Advertiser: DBS Campaign: Success Happens...
Droga5 Lights Up Greener World in New Campaign for Electric Ireland
Droga5 Dublin, part of Accenture Song, has rolled out a new creative platform for Electric Ireland to support the utility company’s sustainability goals while highlighting its offerings to help customers transition towards a “cleaner, greener, and smarter electric future.” As part of the new creative platform, Electric Ireland has created a new 60 second and 30 second for TV with...
BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon Community
The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish advertising. Created by BBDO Dublin and New York-based production company Lobo, the film is called Unfair City and it highlights the growing inequality of homelessness and the need to raise funds for the charity. Unfair City tells...
The Brill Building Launches New Campaign for Breakthrough Cancer Research
As Ireland has the highest mortality rate from skin cancer in Europe, Breakthrough Cancer Research (Breakthrough) has launched a new awareness campaign called ‘Let’s get to 100% together’, which warns about the importance of protecting skin from UV damage. The campaign created by The Brill Building and calls on people to increase their UV awareness and be vigilant when applying...
Ad of the Week: AIB and ROTHCO Turn Traditional Mortgage TVCs On Their Heads
Rothco has launched a new campaign for AIB which seeks to challenge the way that hopeful home-owners look at the commitment of a mortgage. Patrick Ronaldson, Director of Strategy & Founding Partner, Rothco explains. “Because the human brain is built to worry about surviving, we find it hard to project ourselves into our future and the ‘right here and now’...
Ad of the Week: The Power Behind Positive Energy
With the Autumn rugby internationals well under way and the Rugby World Cup in Japan only a few weeks way, Energia’s new rugby campaign, The Power Behind Positive Energy has gone live. The TV campaign sees Irish legends Ronan O’Gara and Shane Horgan reliving iconic moments from their careers. The new rugby communications campaign focuses on how fans #PositiveEnergy can...
