Home Campaigns Ad of the Week Ad of the week: 123GO – Young Drivers Car Insurance Ireland

    Ad of the week: 123GO – Young Drivers Car Insurance Ireland

    The online insurance website, 123.ie marked the launch of a new telematics-based offering called 123GO, with a new campaign that was created by The Public House.

    This new telematics offering helps younger drivers get on the road through innovative technology linked to their cars that monitors the driver’s performance.

    Niall O’Grady, Managing Director, 123.ie said: “This is a great example of how 123.ie is harnessing new technologies to give younger drivers a more affordable way to get on the road. We’re proud to be bringing this to the Irish market. It’s great to be able to introduce such an innovative product to help younger drivers get started.”

    To launch 123GO, The Public House was tasked with building an integrated national campaign that includes TV, VOD, social and radio. The campaign centres on the simple premise that ‘the better you drive, the less you pay’ and the campaign features a range of scenarios that leverage awkward, familiar and sometimes irreverent conversations that occur in a car. In one execution we see a mum accidentally calling an elusive girlfriend on her son’s phone and in another we hear an uncomfortable investigation into the meaning of the word ‘Woke’.

    According to Colin Hart, Creative Director, The Public House: “123GO is a completely new offering from 123.ie.  We know it’s a serious development in insurance but we wanted to make it feel anything but serious as an idea.”

    123.ie appointed The Public House as its strategic and creative partner following a competitive pitch in the summer of 2017. Clients of the agency include Paddy Power, Donegal Catch, Cadbury, Jameson, and Citywest Hotels.

    Credits:

    Agency: Public House
    Creative Director: Colin Hart / Jarrod Banadyga
    Copywriter: Rachel Carey
    Art Director: Colin Hart
    Agency Producer: Steve Battle
    Designer: Trevor Nolan
    Senior Account Manager: Ciana Nolan
    Account Manager: Robyn Claffey
    Account Director: Catrióna Campbell
    Production Company: Pull The Trigger
    Executive Producer: Max Brady
    Director: Chris Cottam

    Client: 123.ie
    Niall O’Grady, Managing Director, 123.ie
    Elaine Knowles, Head of Marketing, 123ie
    Nikki Fitzgerald, Marketing Consultant, 123.ie
    Inez Mahony, Marketing Consultant, 123.ie
    Keith McDonagh Digital Marketing Manager, 123.ie
    Sam Byrne, Marketing Executive, 123.ie