Made By Mums - Chemistry

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Credits

Advertiser: (Ribena) GSK

Client executives: Stephen Cooke, Jim Geraghty

Agency executives: Sinead Cosgrove

Creative: Emmet Wright, Phil Hicks, Adrian FitzSimon

Agency producer: Fiona McGarry

Production company: Red Rage

Director: Brian O'Malley

Producer: Gary Moore

Editor: Vinny Byrne

Recording studio: Number 4

Music: Egoboo

The Lowdown

Ribena‘s new commercial celebrates Mums' relationship with the Ribena brand. In particular the ad seeks to leverage the relationship that Mums have with this trusted and popular brand.

The scenario in the ad is basically a double play of what Mums make or do on a daily basis for their kids

The ad shows the idiosyncratic rituals Mums enjoy both around the many different serving and drinking occasions for Ribena. This is interwoven with the many other things that Mums do or "make" on a daily basis for their children - depicted with charm and insightful humour.

The Jameson Dublin International Film Festival