Listen to Alex Gibson's Adworld Podcast

Welcome to the first in a series of Podcasts by Alex Gibson one of Ireland's most respected commentators on marketing issues. His weekly radio show on Dublin City FM 103.2 - The Persuaders - is Ireland's only show dedicated to marketing issues and has been on air since 2000, making it Ireland's longest running business show. He also presents a monthly television show on City Channel - The Media Show - which is dedicated to marketing and media issues. Alex is a regular speaker at marketing events and was nominated for a  Best Business Podcaster award in the 2008 IIA Net Visionary Awards. Alex is Managing Director of Persuaders Podcasting, which provides podcasting services to corporate clients both in Ireland and internationally.

Interview with Dick Stroud - international expert on marketing to the over 50s.

Interview with Colm Carey - The Research Centre.