The Branding Blog

An avid people-watcher and serial entrepreneur, Gerard has always been drawn to the attractions of the marketplace. Even whilst leading a team of police officers in Hong Kong, he moonlighted as musician, events promoter and art dealer.

More recently, this fascination with the science and drama of the commercial exchange led him back to the wonderful world of brands here in Ireland, where he set up Islandbridge Brand Development. His nose pressed up firmly against the glass, Gerard reports back on his findings from both sides of the shop counter in Open-Heart Branding. You can read his fascinating blog here.