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Centra to Sponsor Emmerdale on TV3

The Irish retailer Centra has finalised details of its proposed sponsorship of Emmerdale on TV3.

The sponsorship will allow Centra to communicate the scale and diversity of its own brand range to viewers of Emmerdale every week day night on TV3.

Commenting on the announcement, Ray Kelly, Marketing Director, Centra said, "Centra has witnessed a significant increase in demand for Centra own brand products across all 474 stores over the past six months as Irish consumers continue to look for good value without compromising on quality. Centra own brand offers consumers a saving of at least 20% over its equivalent branded competitor. This sponsorship will allow Centra to communicate the fantastic choice and value which own brand offers to the Irish consumer and bring to life the depth of the range. There are over 790 products available across all household categories, with many sourced from Irish suppliers".

According to Pat Kiely, Commercial Director TV3, "We are delighted to have Centra on board as sponsors our anchor, primetime show. Emmerdale is consistently one of TV3's highest rating programmes and airing every weekday at 7pm provides an ideal and ubiquitous platform to keep the Centra brand top of mind with consumers and build awareness of their own brand range".