AdWorld News

Eircom to Bundle Meteor in New Media Pitch

Eircom and its mobile phone subsidiary Meteor have asked two agency groupings to pitch for its media business in what is expected to be a hotly contested battle.

Eircom has decided to bundle the two accounts together in a bid to cut costs and extract better value. At the moment Mindshare handles the eircom account while Vizeum handles Meteor.

The pitch is expected to be a two way tussle between Aegis (which includes Carat and Vizeum) and Group M (Mindshare, mediaedge:cia, Maxus and MediaCom).

Aegis, is expected to make a strong pitch following the controversial decision by Vodafone to shift the global account to the Omnicom-owned OMD. It is also understood that Core Media, which represents Starcom, Mediavest, Clear Blue, Zenithand Clearbluewater, was invited to pitch but declined.