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Kantar Media Officially Launches

The international rebranding of the WPP-owned research companies under the Kantar Media umbrella was officially rolled out this week.

Kantar was setup to pool the media assets of TNS, KMR Group and BMRB Media to launch Kantar Media.

The new company offers a range of media insights, media monitoring, evaluation and analysis products to the international media and marketing communities.

Under the new umbrella Kantar Media will have three strands to its business: TGI & Custom, which will offer a global network of syndicated single-source marketing and media studies; Audiences, which will deliver worldwide TV, radio and internet audience measurement and Intelligence which provides a number of strategic advertising, marketing and PR information products as well as digital and social media intelligence services.