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RSS FeedGroup M Bags UK's Biggest Advertiser
In the UK, Central Office of Information (COI), has awarded the WPP-owned GroupM to handle its centralised media buying account which is understood to be worth around €285m.
The COI is the UK's largest advertiser and the account will run for the next four years. The account will sit with M4C, the consortium of specialists from Mindshare, mediaegde:cia and Mediacom. The pitch also involved Starcom and Aegis.
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