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Rothco Wins NNI Press Ad of the Month

Rothco Social has won the NNI Press Ad of the Month for July. The agency picked up the award for a campaign it did for the ISPCA.

The press ad asked newspaper readers to "Cut the Cruelty" by spaying strays. The ad illustrates how, by severing the family line of a feral cat, readers can prevent many more generations of strays going hungry and homeless.

The team at Rothco Social included Sam Doyle (copywriter), Clayton Homer (art director), Damien Hanley (creative director) and Roisin Field (account manager/media planner).

This month's competition was judged by Dylan Cotter of Irish International and Cormac O'Shea of Clear Blue Water. In his comments about the winning ad Cotter said: "A simple thought executed in a disciplined and eye-catching way."

The shortlist for July shortlist in full:

"Cut the Cruelty" by Rothco Social for ISPCA
"Fools" by Brand Artillery+Leo Burnett/Mediaworks for Glasnevin Trust
"Ted" by Bonfire/MediaCom for Universal

According to the NNI, the closing date for August entries is September 6th. More information is available at www.nni.ie/pressadofthemonth

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