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AAI Seminar to Focus on Digital Measurement

The Association of Advertisers in Ireland (AAI) has announced details of its forthcoming Nuts and Bolts of Advertising seminar. "The Devil is in the Detail"  is the theme of the seminar and it will be presented by Patrick McConville, head of media at ICAN on Tuesday 27th March.

The AAI Advertisers' Toolkit is an initiative to help advertisers and marketers keep up to date on important advertising topics and useful marketing questions. The practical breakfasts inspire some new ideas and aim to enhance existing advertising processes

As part of his seminar, McConville will focus on digital measurement and the steps agencies, clients and publishers can take to simplify their reporting process to increase efficiency and produce essential campaign insights - instead of just eye-watering reports

Patrick McConville has worked in the advertising industry for media specialist and full service agencies both north and south of the border. As head of media at ICAN - Ireland's longest established full-service digital agency - he works across a diverse client portfolio that includes Permanent TSB, Paramount Pictures, Setanta Ireland, Digicel and Dundrum Town Centre.

The seminar will take place in  space@rothco,13 Pembroke Row, Dublin 2 and will start at 8.20am and finish at 10am.

The AAI Toolkit training is open to non members at a nominal fee of €25 and is free to AAI members.

For more information and or to book at place, contact AAI via



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