AdWorld News

Ogilvy Bags Jacobs Fruitfield

Ogilvy & Mather has won the Jacob Fruitfield advertising account.Ogilvy will be responsible for creating new advertising campaigns for popular biscuit brands such as Jacob's Cream Crackers, Kimberly, Mikado and Coconut Creams. The agency will also work on other well known Irish brands owned by Jacob Fruitfield including Chef and Fruitfield.

Gervaise Slowey, Managing Director, Ogilvy & Mather said that the agency was delighted with this new business win. "We relish the exciting prospect of developing the truly iconic campaigns that these well loved Irish brands deserve".

According to the company, Jacob Fruitfield plans to invest heavily in building its brands in 2010, "Advertising has always played a key role in the success of our brands with many consumers fondly remembering popular slogans particularly for our biscuits. We look forward to working with Ogilvy to develop the unique heritage of our brands in a contemporary way across all marketing communications channels" said Loretta Dignam, the firm's marketing director.

The Jacob Fruitfield Food Group is Ireland's leading privately owned food company and owns a number of leading brands including Jacob's Biscuits, Chef Sauces, Fruitfield jams and Silvermints.

Comments

Congrats on securing Jacobs. Cotact me if ever you match your needs to what Irish Water Safety promotes - a healthy lifestyle through the teaching of swimming, lifeguarding and the promotion of best practices and fun whil in, on and around water. www.iws.ie / www.aquaattack.ie / www.ringbuoys.ie

Roger Sweeney

26.01.2010