Friday, September 30, 2016

AdWorld News

Henry Dummer to Leave Tesco to Take Top Marketing Job at eir

One of the country’s top marketers, Henry Dummer is to join eir as the company’s new marketing director. Dummer has been marketing director of...

Boys and Girls Launch New €2m Campaign for Energia

Boys and Girls has launched a new €2m multi-channel campaign for the energy brand, Energia. Themed around the central idea of “Clever people choose Energia”...

IAB Digital Upfronts 2016: Electric Media Group

The inaugural IAB Digital Upfronts will be held next Tuesday, October 4th in the Convention Centre in Dublin and many of Ireland’s leading online...

TV3 Group Launches Virgin Media Solutions

Virgin Media Solutions is the new advertising sales agency of TV3 Group representing all TV3 Group channels and Virgin Media platforms across Ireland and...

Centra Invests €3m New Brand Positioning

The Musgrave-owned Centra has launched its biggest ever marketing campaign to support its new ‘Live Every Day’ brand positioning as part of a radical...

ESB Launches “The Big Energy Hack”

Ireland’s first ever energy hackathon is being organised by ESB. The Big Energy Hack will bring together great minds for over 48 hours to...

Alan Kelly Joins LIA Judging Panel

Alan Kelly, Rothco’s executive creative director has been announced as a member of the Integration Jury at the prestigious London International Awards (LIA). Alan...

Electric Media to Handle Ad Sales for Fashion Site OPSH.com

Electric Media has taken on the advertising sales for Opsh.com, its first ever content-only publisher. Since 2014, Opsh.com has focused on creating an online fashion...

Brandtone and Accenture Roll Out Global Solution for CPG Companies

The Dublin-headquartered mobile marketing company Brandtone has hooked up with Accenture to roll out a “next generation trade promotion solution” to help consumer packaged...

Insight of the Week: The Celebrity Followers

Using celebrities to endorse products and services is almost as old as advertising itself. The fundamental principle behind it is simple: if a person...

Latest Appointments

Aoife Murphy Joins Boys and Girls as Senior Digital Strategist

Boys and Girls has appointed Aoife Murphy as a senior digital strategist at the agency. An award winning digital strategist and creative technologist, she will...

WLR FM Sets up Creative Digital Arm

The Waterford-based WLR FM has expanded its sales arm with the introduction of WLR Creative Solutions. With more and more clients looking for alternatives to...

Account Wins

Electric Media to Handle Ad Sales for Fashion Site OPSH.com

Electric Media has taken on the advertising sales for Opsh.com, its first ever content-only publisher. Since 2014, Opsh.com has focused on creating an online fashion...

ICAN Belfast Wins West Coast Cooler Account

ICAN Belfast has won the Northern Ireland account for West Coast Cooler after a four-way competitive pitch. West Coast Cooler is distributed by Dillon...
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