AdWorld News

Tourism Ireland Prepares to Turn the World Green for St Patrick’s Day

Tourism Ireland, the organisation charged with marketing Ireland to overseas tourists has announced details of its annual St Patrick’s Day global greening initiative for...

PML Group Makes Key Appointments to its Board of Directors

PML Group, Ireland’s largest Out-of Home advertising specialist has made a number of key appointments to its board. The board appointees include: Geoff Lyons,...

Robert Boyle Appointed Creative Director of Chemistry

Chemistry has appointed Robert Boyle as creative director, a role he will share with Emmet Wright. Boyle has been Chemistry since 2016, having joined from...

Joanne Grant Takes Over as President of the OMA

Joanne Grant, the managing director of JCDecaux, has taken on the role of President of the Outdoor Media Association (OMA), succeeding Colin Leahy, Managing...

Second Round of Judges for Media Awards 2018 Announced

The second group of judges for the Media Awards 2018, which will take place on April 5th, has been announced. Joining the judging panel which...

SuperValu Leads the Response to Health Trends According to Conference Delegates

Almost half of attendees at the annual Checkout Conference 2018, in association with dunnhumby, feel that SuperValu is best responding to the growing health...

Online Sales for Irish Retailers Continue to Grow Significantly According to New Survey

With more and more consumers turning to online channels for their purchases, a survey of e-commerce activity in Ireland has found that revenues attributable...

Guinness Digital Countdown Taps into PML’s Dynamic Platform for Six Nations Countdown

As Irish rugby fans eagerly await the arrival of wounded Wales to the Aviva next week, the Diageo-owned Guinness is counting down on digital...

Contagious Founder Paul Kemp-Robertson to Speak at Marketing Society Breakfast Seminar

The 10 Commandments of Marketing Success is the theme of the next Marketing Society’s breakfast seminar which takes place in the Sugar Club on...

Honda Teams Up with Guinness PRO14 as Official Car Partner for Final Series

PRO14 Rugby has announced that Honda Ireland is the new Official Car Partner of this season’s Guinness PRO14 Final Series. The first-ever Guinness PRO14 Final...

MCCP to Sponsor MII Breakfast Series

MCCP is partnering with the Marketing Institute of Ireland (MII) by sponsoring a new Marketing Breakfast Series. The aim of the Marketing Breakfast Series is...

Insight of the Week: Targeting the Heavy Gamers

More than most, gaming is a sector that continues to evolve rapidly, thanks largely to technological innovation. The result is a large proportion of...
video

Trócaire Launches Lenten Campaign with New TV Ad

Trócaire, the Irish overseas development agency, has launched its annual Lenten appeal with a dramatic new ad campaign that highlights the impact of its...

Judges Announced for Media Awards 2018

The first wave of judges for the forthcoming Media Awards, which take place on April 5th in the Clayton Burlington Hotel, has been announced. This...

Trinity Mirror Buys Northern Shell Including Stake in Irish JV

Trinity Mirror Group has agreed to buy the publishing assets of Northern & Shell Group for £126.7m. The deal includes titles like The Daily...

AAI Seminar to Focus on What Marketers Need to Know About Generation Z

The future consumer and the so-called Generation Z – those aged between 5 and 19 – will be up for discussion on the next...

Search on for New CEO of IAPI as Banotti Heads for Culture Ireland

The search for a new CEO of the Institute of Advertising Practitioners in Ireland (IAPI) has started following the surprise announcement that Tania Banotti...

TV3 Gets Off to a Solid Start on Super Saturday as Sexton Delivers the...

Despite coming in for some criticism earlier in the afternoon for missing the first 20 seconds of the Wales vs Scotland match, the broadcaster...

Latest Appointments

PML Group Makes Key Appointments to its Board of Directors

PML Group, Ireland’s largest Out-of Home advertising specialist has made a number of key appointments to its board. The board appointees include: Geoff Lyons,...

Robert Boyle Appointed Creative Director of Chemistry

Chemistry has appointed Robert Boyle as creative director, a role he will share with Emmet Wright. Boyle has been Chemistry since 2016, having joined from...

Account Wins

TBWA Picks Up SuperValu and Centra Creative Accounts

TBWADublin has picked up the creative accounts for both SuperValu and Central retail brands following a competitive four-way pitch process that included the incumbent...

Publicis Wins Virgin Media and Davy Creative Accounts

Publicis Dublin has picked up two new accounts – Virgin Media Ireland and Davy Group. According to Publicis Dublin’s managing director, Padraig Burns: “These new...
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