Friday, February 24, 2017

AdWorld News

First Round of Jury Members Announced for Media Awards 2017

The first batch of judges for the Media Awards 2017 has been announced. The Awards take place on April 20th in the Clayton Hotel...

ABCs: Digital Sales Increase as Print Continues to Decline

It was a case of mixed fortunes for many of Ireland’s leading newspapers and magazines in the latest Ireland of Ireland ABC report which...

Publicis Dublin Picks up Today FM Account

Publicis Dublin has picked up the creative account for the Communicorp-owned radio station Today FM. The account was awarded to Publicis after a pitch process...
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Ad of the Week: FBD – Y&R Ireland

FBD, one of Ireland’s largest property and casualty insurers, has launched its fresh new brand proposition today following a €2.5 million investment in a...

Dave Smyth Takes on CEO Role of Events Agency Cogs & Marvel

The Irish brand experience and creative event agency Green Light Events has rebranded as Cogs & Marvel and has appointed Dave Smyth,  the former...

Tourism Ireland Launches Major Ad Campaign Aimed at French Market

Tourism Ireland has launched a major TV advertising campaign in France. The six-week campaign, which kicked off last weekend will reach almost 20 million...

Electric Media to Handle Advertising Sales for VICE Media

Electric Media is to manage the Irish advertising sales of the VICE Media, the global youth media company and content creation studio. This will...

CKSK Picks up KBC Bank’s Digital Account

CKSK has picked up the digital account for KBC Bank Ireland following a competitive tender. The appointment follows the bank’s recent decision to commit...

Insight of the Week: Targeting the TV Purchasers

When it comes to technology and electronic equipment in the home, one of the biggest costs we make is on a TV set. TV...
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Bord Bia Flexes its Mussels With New Marketing Campaign

Ireland is revered internationally for having some of the freshest seafood in the world and yet out of the 15,000 tonnes of mussels produced...

Latest Appointments

Dave Smyth Takes on CEO Role of Events Agency Cogs &...

The Irish brand experience and creative event agency Green Light Events has rebranded as Cogs & Marvel and has appointed Dave Smyth,  the former...

Mediavest Strengthens Senior Team with Key Appointments

The Core Media-owned Mediavest has made a number of key appointments including the appointment of Ruairi McNally as head of digital, replacing Colm Sherwin,...

Account Wins

Publicis Dublin Picks up Today FM Account

Publicis Dublin has picked up the creative account for the Communicorp-owned radio station Today FM. The account was awarded to Publicis after a pitch process...

CKSK Picks up KBC Bank’s Digital Account

CKSK has picked up the digital account for KBC Bank Ireland following a competitive tender. The appointment follows the bank’s recent decision to commit...
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