IMJ provides you with some interesting media facts about Northern Ireland.......

Used as a research tool, mystery shopping can measure the impact of a whole range of critical issues affecting the buying experience. Here are some facts on mystery shopping in Europe.

Marketing academics are pretty well placed to give us the low down on what makes consumers skip to the crack of the marketer’s whip. Here, John D. Byrne presents twenty big ideas that might just give you the edge.

Aside from e-mail being extremely cost-effective, as well as effective, as a marketing tool, it is also highly and immediately measurable. Here’s a very brief overview of how to use metrics to your benefit.

Top 10 Tips for Marketing on a Shoestring

There’s no doubt that a company's in-house email database is one of its most valuable assets. In a recent MarketingSherpa survey of online marketers, respondents said email house lists were the no. 2 best performing marketing tool (47%) – second only to paid search ads (49%).  

Marketers need to come up with better, cheaper and greener products to meet the needs of today's consumer, John Grant says. That's the key. Here are some strategies to help you drive your ultimate green machine.

Effective corporate identity has certain essential elements according to Gavan Duffy, managing director of Dcoy Design, who offers the following checklist.

Millions of subsets of marketing, different forms and different types are growing by the minute. Gawd dammit but how the hell are you supposed to keep up with it all? By keeping this invaluable little guide to marketing jargon close to hand at all times, is how.

Delivering a successful presentation can be stressful and mind-numbing. Patrick Johnston, marketing development director, Alternatives, created some tips that will allow you to win them over and perform a successful presentation.

Businesses sometimes have a brilliant product but don't execute their campaign to its potential. Fear not! IMJ provides you with some timeless information so you can optimise your campaign!

Ever wonder where it all started and what they listened to on the wireless nearly a century ago? IMJ has a brief history of Irish radio for you to cherish and hold.........