IMJ February 2012
February 2012 cover of Irish Marketing Journal (IMJ).
In this month IMJ we cover Marketing's New Kid on the Block. The small but growing Irish mobile marketing industry has a new player in the form of telecommunications giant O2. O2 Media's recently appointed MD Fintan Lonergan talks to John McGee about it's plans for the Irish market. Alan Cox on Media's Uncertain Future; With the exception of digital advertising, all other media sectors have been clobbered in recent years, Alan examines the trends and asks when is it all going to end. We also have a Market Research Special; What's in store for 2012!
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