IAPI Advertising Effectiveness Awards 2008

The Institute of Advertising Practitioners in Ireland (IAPI) Effectiveness Awards, in association with the Irish Times, were held last month at a gala night in the RDS. The big winner of the night was Irish International BBDO, who not only walked away with the Grand Prix for its Donegal Catch Nets Spectacular Profit campaign, but also won five awards including two golds in the FMCG and Long Term categories, and two silvers in the Alcohol Beverages category for campaigns with Carlsberg and Guinness.

Cawley Nea\TBWA and DDFH&B won three awards each on the night. Cawley Nea\TBWA's Power of One campaign earned two golds and its 'Eurosaver - Hold Me Now' campaign won silver in the FMCG category, while DDFH&B took silver and bronze in the Leisure, Media and Entertainment category for its National Lottery Millonare Raffle and 'Fáilte Ireland - Right Here, Right Now' campaigns respectively, as well as another bronze for the National Lottery in the New Launch category.

Sponsors of the awards included the Irish Times, RTÉ Television, Clear Channel Outdoor, Diageo, Irish Daily Mail, Sales Online, IMJ, IRS and Kinetic.

Rachael Haslem (IIBBDO), Paul Reenan (Green Isle), Paul Farrell (Irish Times) and Dave McLoughlin (Green Isle). Irish International BBDO won the Grand Prix for its 'Donegal Catch Nets Spectacular Profit' campaign.

John O'Connor (IRS) and Padraig Burns (QMP)
Publicis QMP takes silver in the Corporate, Finance & Servies category for 'Overcoming Consumer Inertia for Halifax'.

Pat Griffin, Shane McGonigle (President, IAPI), Katherine Flynn (Rothco), Kathy Troy (Rothco), Declan Kelly (Clear Blue Water). Rothco pick up bronze in the Public Services and Social Welfare category for 'It's No Accident Farming Fatalities Were Reduced'.

Lucy Murray, AnneMarie Roche (Cawley Nea\TBWA), Geraldine O'Leary (RTÉ), Martin Cowan and Lilian Fox (Cawley Nea\TBWA).
The 'Eurosaver - Hold Me Now' campaign by Cawley Nea\TBWA wins silver in the FMCG category, which was sponsored by RTÉ.

Shane McGonigle (IAPI)

Shane McGonigle (IAPI), Julieanne Bailie and David Lyle (Lyle Bailie)
Silver in the Public Services and Social Welfare category went to Lyle Bailie for 'The Longer Term Effects of Seatbelt Advertising'.

Brad McLean (Brando), Simon Ferguson (SalesOnline), Helen O'Rourke, Media Vest and Brendan O'Flaherty (Brando)
The only winners in the IT, Telecommunications and Digital category were Brando, Mediavest and Captivate Digital for the 'We Are One' campaign for O2.

Gervaise Slowey (O&M), John McGee (IMJ) and Lisa Flannery (O&M)
Ogilvy and Mather wins silver for Lucozade in the Long Term category.

Paul Henderson (Associated Newspapers) and Tara Finnegan (DDFH&B)
DDFH&B wins bronze in the New Launch category for the National Lottery Millionare Raffle Launch.

Maria Taaffe (Clear Channel), Ronan O'Donoghue (DDFH&B)
Ronan O'Donoghue collects DDFH&B's bronze in Leisure, Media and Entertainment category for 'Fáilte Ireland - Right Here, Right Now'.

John O'Connor (IRS), Jo Wood and Gervaise Slowey, (O&M)
Ogilvy & Mather wins bronze for Hyping the Hippo in the Corporate, Finance & Services category.

Paul Reenan (Green Isle), Rachael Haslam (IIBBDO), John McGee (IMJ) and Dave McLoughlin (Green Isle)
IIBBDO win gold in the Long Term category for 'Donegal Catch Nets Spectacular Profit'.

Graham Nolan (McCann Erikson), Geraldine O'Leary (RTÉ) and Aengus Keane (McCann Erikson)
Geraldine O'Leary presents silver to McCann Erickson in the FMCG category for 'Never Give Up - How Powerade adopted a new 'never give up' spirit to become Ireland's fastest growing drinks brand'.

Paul Henderson (Associated Newspapers), Darren McGrath, Susanne Hawson, Brendan O'Flaherty and Cormac O'Shea
Mediavest and Brando pick up silver in the New Launch category for the 'O2 - We are one' campaign.

Collette Langan (BMS), Shane McGonigle (IAPI) and John Gildea (Owens DDB)
Owens DDB wins bronze for the Bristol Myers Squibb (BMS) - Peripheral Arterial Disease (PAD) campaign.

Peter Cahill, Anne Marie Roche (Cawley Nea\TBWA), Shane McGonigle (IAPI) and Gary Power
Cawley Nea\TBWA wins gold for the 'Power of One' campaign in the Public Services and Social Welfare category.

Simon Durham (Kinetic), Tanya Clarke, Shaun Pelser (Diageo), Colm McNamara and Sean Whitaker (IIBBDO)
Simon Durham presents IIBBDO with silver in the Alcohol Beverages category for 'Making Much Loved Advertising More Effective for Carlsberg'.

Simon Durham (Kinetic), Denise Price, Colm McNamara and Sean Whittaker (IIBBDO).
IIBBDO wins silver in the Alcohol Beverages category, which was sponsored by Kinetic.

John O'Connor (IRS), Mark Nolan (Young Euro RSCG) and Aidan Power (EBS).
The EBS Investment campaign earned Young Euro RSCG bronze in the Corporate Finance & Services category, sponsored by IRS.

Rachael Haslem (IIBBDO), Geraldine O'Leary (RTÉ) and Paul Reenan (Green Isle).
Irish International BBDO wins gold in the FMCG category for the Green Isle 'Donegal Catch Nets Spectacular Profit' campaign.

AnneMarie Roche (Cawley Nea\TBWA), Peter Cahill, Paul Henderson (Associated Newspapers) and Gary Power (OMD).
Cawley Nea\TBWA wins gold in the New Launch category for its Power of One campaign.

Sarah Hughes (Chemistry), John O'Connor (IRS) and Sinead Cosgrove (Chemistry).
The 'Independence Day for Irish Life' campaign wins a gold in the Corporate Finance & Servies category for Chemistry.

Maria Taaffe (Clear Channel) and Tara Finnegan (DDFH&B).
DDFH&B wins silver in the Leisure, Media and Entertainment category for the 'National Lottery Millionaire Raffle' campaign.