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A Collaborative Force
With annual billings in the order of €44mm and a blue-chip list of clients that include the likes of Lidl, Liberty Insurance, Citroen, McDonald's,...
Bridging the Gender Pay Gap
With gender pay equality very much back in focus in the advertising and media industries, Alan Coleman explains how the industry can address the...
Digital Out of Home – A Communications Channel, Not an Advertising Medium
Every advertiser’s aim is to reach the Right People in the Right Place at the Right Time efficiently and cost effectively. Digital Out of...
Connecting with Irish Commuters
It is 30 years since Dublin Bus and Bus Éireann were established. In that time nearly all major brands have appeared on buses taking...
Smart Cities and Out of Home
It’s been called the urban century. In 1900 one in ten of us lived in cities. By 2015 that had risen to half the...
The Event Horizon
As more and more brands and media companies move into the event space, event management companies enjoying their seat at the top table, writes...
Building a Business Case for CSR
It’s broadly accepted that good corporate citizenship is, in the main, in business’ best interest. But ‘Doing good is good for business’, whilst correct,...
Dublin Airport Flies High in OOH Market
Last year, a staggering 27.9m passengers passed through Dublin Airport, a figure which is likely to grow by anything up to 6% this year....
The Broken Promise of Programmatic Advertising
Programmatic advertising, the ad buying method that was designed to introduce greater efficiencies into digital advertising is not all it’s cracked up to be,...
Making the Social Connection
UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...
Recent News
Hume Brophy Expands its Asian Presence with Hong Kong Acquisition
The Dublin-headquartered communications consultancy Hume Brophy has expanded its global footprint with the acquisition of Madaket+Co, a communications consultancy firm with operations in New...
