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Radio’s Role in the Digital Ecosystem

With 3.1m people tuning into a radio station every day, radio is a powerful platform for brands to target consumers. But new research from...

Appealing to the Census

Niamh Manning, PML Group, on how commuter data from Census 2016 is good news for OOH advertisers. The commuting patterns of the people in Ireland...

Developing a Brand’s Culture

As technology continues to disrupt our lives and our businesses, brands need to create a purpose that is not only evident in their products...

Time to Embrace GDPR

It’s going to be one of those things marketers and their agencies will be thinking about it over the Christmas holidays but there is...

Championing Women’s Sport

It’s been an interesting year for the Irish sporting world. Although tinged with both disappointment and success, it was a very good year for...

Innovating for Growth

Without innovation, brands and their owners will find it difficult to achieve growth and success, writes Jill McCarron. As storm Brian gently caressed my windows...

Changing Names, Changing Times

The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...

Why Mums Matter

The important role that mothers play in the household should never be taken for granted and savvy brands know this, writes Olive Fogarty. Mum. Mom....

Resistance Is Futile

In this era of evolved marketing, data and digital are the new talent battleground, says Charley Stoney. RESISTANCE IS FUTILE” is a well-known phrase that...

The Power of Good Communications

One of the Government’s most contentious initiatives since June, the creation of the Strategic Communications Unit is a smart move and long overdue, writes...

Putting the Genie Back in the Bottle

At some stage, most brands encounter a crisis along the way. But what do you do to mitigate the damage and contain the crisis?...

Pitching for Success

There are a number of things that successful agencies do to win a pitch and some will surprise you, writes Padraig Hyland. There is a...

The Trust Factor

Although the Irish media industry is likely to undergo some profound changes over the coming years – with consolidation a distinct possibility- there’s still...

The Gravitational Pull of Integration

The debate about integrated solutions is far from over particularly now that the lines between social, advertising, PR and activation have been blurred, writes...

Avoiding the Content Crap Trap

Unless your content marketing speaks to people and links back to a big idea which in turn meets key business objectives, then it’s a...

RECENT NEWS

DMG Media Tackles Key Digital Topics at Summit

DMG Media Ireland  flexed its digital muscles at this week’s Dublin Tech Summit where it had a substantial footprint at the event. As part of...

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