IMJ FEATURES

Putting Diversity in your Creative Armoury

Increasingly agencies are turning to other professions and industries to recruit staff as they begin to realise the potential a diverse workforce can bring...

Sponsorship Calling

In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland....

How to Market a Movement

As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers...

Failing to Plan for 2017 Digital Success

How do you line up your digital ducks in a row for 2017? John Ring offers some suggestions. “Failing to plan is planning to fail”...

Brand Building Needs a New Model

Short-termist thinking is undermining sustainable brand building and growth, writes Kay MCarthy. The challenge – short-termism has become today’s norm Recently released research from the IPA...

10 Key Trends That Will Change the World of Public Relations

Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...

The Contrarian Consumer

Trends are a smokescreen to marketers and they feed us assumptions on which we can plan, create and act.  But the reality is that...

Would you expect your butcher to recommend the vegetarian option?

If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian...

Gen Z Thinks Your Brand is a Fake

Marketers should forget everything they know about Millennials when it comes to marketing to Generation Z, writes Kathy Troy. The older end of the new...

Google Shopping’s Eyes Irish SMEs

With the imminent arrival of Google Shopping to the Irish market, securing a return on investment for Irish firms could be a big challenge,...

Recent News

DMG Media Wins Heineken’s Immersion Day Initiative

DMG Media has won this year’s annual Heineken Media Immersion Day. The ‘Collaborate to Innovate’ theme was specifically designed to encourage the media owners to...