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Cracking the Youth Market

Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has provided a unique insight into how young people want to engage with brands. Cracking the youth market can be tough. Get it right and your brand can succeed but if you get it wrong, prepare yourself...

Finding Truth Amongst Fake News

In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth and be part of it, writes Amy Sergison. The social world as we know it is changing, rapidly. Social media has made it easier than ever to connect with people, news organisations and brands from different...

Getting Cut Through with the Scrollers

How can a brand get its message across to consumers if they spend the day constantly scrolling on their phones asks Andrew Murray? Studies have shown that the general public are scrolling for between eight and nine feet per day. This figure is even higher for Gen Z. And that’s just on mobile. We have also heard that the fabled “millennials”...

We’re Being Framed

Whether we like it or not, video is here to stay and TV, contrary to popular opinion, is far from dead, writes Graham Stewart.  Everyone is pretty much on the same page that the foreseeable future of shareable content lies in video. Of course it does. A quick glance at what most people are looking at on their phones on...