Square Inks Product Placement Deal with RTÉ’s Fair City
The electronic payments company Square has agreed a unique product placement deal with RTÉ.
In a deal that was brokered by RTÉ Media Sales and...
Inflation Once Again Undermines Consumer Confidence in B&A Survey
Consumer confidence was once again eroded by inflation and general concerns about the economy, according to the latest wave of the B&A Consumer Confidence...
Reach Launches Digital Tech Platform Neptune and In-house Ad Tech Workshop...
Reach has launched a new digital tech platform called Neptune. The new platform brings together Reach’s existing first party data platform with its growing...
Marketing Soc’s Future Council Event to Focus on TikTok’s Success
The Marketing Society of Ireland’s Future Council returns this month with its spring event, Tapping into TikTok which will take place next Wednesday, May...
MWi Appoints Jane Daly as Account Manager
The Dublin-based digital agency MWi has appointed Jane Daly as account manager.
MWi, which is headed up by Declan Kelly, is one of the UK...
Irish Times Partners with Failte Ireland to Find Best Holiday Destination
As the country gears up for what promises to be the first ‘normal’ summer in three years, the Irish Times is partnering with Failte...
Boys+Girls Agency Picks Up FREE NOW Account
EXP, the activations agency that is part of Boys+Girls, has picked up the popular FREE NOW account after a competitive pitch. It will also...
Bank of Ireland Launches €2m Campaign to Help Customers Switch
Bank of Ireland is investing more than €2m in a new campaign to woo customers of Ulster Bank and KBC Bank as they wind...
Opinion: How to Win Share and Influence Shoppers
Conjoint analysis is an important tool in the marketer’s toolbox when it comes to understanding how customers value different components or features of their...
Core Secures Gold Accreditation for Diversity & Inclusion Policies
Core, has secured a Diversity Gold accreditation mark from the Irish Centre for Diversity (ICFD).
Core is one of only six organisations in Ireland to...
