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Big Turnout Expected for OMA Awards

The advertising industry will be out in force next Thursday October 8th for the 25th OMA Outdoor Awards. The invitation only event takes place...

DoneDeal Charity Initiative Passes €1 Million Mark

Ireland's largest classified advertising website, DoneDeal.ie, has announced that its latest ‘Charity Month' donation has pushed total donations in Ireland to over €1m since...

Desperados Kicks off Year Long Campaign with 3D Installation

The Heineken-owned tequila-flavoured beer brand Desperados has kicked off a new year-long campaign by utilising one of the most sought-after outdoor sites in the...

FreeWheel to Supply Video Monetisation Platform to RTÉ

Following a competitive tender, RTÉ's digital division has announced that FreeWheel is to supply RTÉ with its advertising management and monetisation platform. This move...

Insight of the Week: Targeting Teenagers

With teen marketing as prevalent as ever, Kantar Media TGI Ireland reveals there are 287,000 15-19 year olds to market to in Ireland. It's...

Craig Farrell to Head up ZenithOptimedia

Craig Farrell, the managing director of media agency Starcom is to take over the reins at ZenithOptimedia, which became part of the Core Media...

Ad of the Week: Cycling – McCannBlue

Credits: Agency: McCannBlue Advertiser: Zurich Life Title: "Cycling" Creative Team: Graham Stewart/Christopher Gore Account Team: Fiona Cooley/Amy Satelle Producer: Joanne O'Hagan at Brilliant! Director: Brian Durnin Production Co: Red Rage Producer: Gary Moore Post...

Irish Agency Creates Global Offering for WordPress Site Owners

An Irish digital marketing agency, IDF Marketing, has launched a new global offering aimed at the estimated 75m users of WordPress around the world. IDF...

Thrifty Shoppers Seek Out Short-Date Products

A study by Empathy Research for Checkout magazine has found that more than a third of shoppers (36%) regularly visit a supermarkets at the...

BelfastLive Wins Website of the Year at DANI Awards

The recently launched website www.belfastlive.co.uk  has won the 2015 DANI award for Northern Ireland Website of the Year in the News & Media category. The...

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