News

Home News

Three Launches Focus Ireland Tie-up With Video

As part of its tie-up with Focus Ireland, which involves the homeless charity receiving a €1m marketing campaign, Three Ireland rolled out a three-minute...

Ad of the Week: Lidl – Proudly supporting Ladies Gaelic Football

Credits: Creative agency: Chemistry Client: Lidl Creative Director / Copywriter: Emmet Wright Art Director: Orlagh Daly Client Service Director: Deirdre Gunning Account Manager: Andrea Dalton Doran Strategic Director: Sinead Cosgrove Agency Producer:...

Chemistry Raises Eyebrows with Ladyball Campaign

The Dublin agency Chemistry has once again generated substantial international interest with its latest campaign for Lidl and the retailer’s new sponsorship of Ladies Gaelic...

Insight of the Week: Marketers Love Rugby Fans

With the RBS Six Nations tournament well and truly underway, rugby fans are an excellent target for marketers according to the latest research from...

Radio Days: The Latest JNLR Survey

The latest book from the JNLR paints a picture of a robust commercial radio sector with a few surprises for some stations, writes Oilbhe...

Dubliners Aware of Telco Rebrands Says Study

New research carried out by PML Group in conjunction with Ipsos MRBI indicates that over 80% of Dubliners are aware of the recent eircom...

Allianz Sponsors RTÉ2’s Football and Hurling Show

Allianz has been unveiled as the new sponsor of RTÉ2’s League Sunday. The show, presented by Michael Lyster and featuring a range of Ireland’s best...

Coke Unveils New Global Marketing Strategy

Coca-Cola has unveiled a new global marketing strategy that will unite the four variants of the soft drink brand under a single brand positioning. The...

Irish Sponsorship Market to Grow 5% in 2016

With the UEFA Euro 2016 and the Olympic Games in Brazil set to take place this year, the Irish sponsorship market can expect to...

Tim Casey to Address Next AAI Nuts & Bolts of Advertising...

The next event in the AAI Tuesday series of Nuts & Bolts of Advertising seminars will feature Tim Casey, country manager of innocent drinks. The...
- Advertisement -

STAY CONNECTED

3,416FansLike
231FollowersFollow
11,800FollowersFollow

EDITOR PICKS