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Purina Bakers Paws for Thought

Nestlé recently promoted its dog food range, Purina Bakers, with an innovative OOH campaign. Planned by Source out of home and Mindshare, Purina Bakers ran...

RWC Insider: The Brands and the Fans

With Ireland's crunch match against France only days away, Jamie Macken of Livewire looks at what has been happening off the pitch in terms...

RTÉ Delivers Rich Media First for Autumn Schedule

RTÉ Media Sales - Digital, in collaboration with ICAN has launched an innovative campaign for the launch of the RTÉ Player Autumn Schedule, The...

RTÉ Creates New Series for its RTÉ Player

RTÉ has also announced that it will broadcast a new series that will be exclusive to its RTÉ Player. Called The Couch, which begins...

Ignite Launches Budget Tool with TheJournal.ie

Ahead of next week's Budget, Ignite Research has teamed up TheJournal.ie to launch the a new interactive tool called The People's Budget (http://peoplesbudget.ie) that...

Branson Provides Magic for Virgin Media Ad Campaign

Following hot on the heels of the recent rebrand of eircom to eir, arch-rival UPC upped the ante this week with its own rebranding....

McDonalds Scoops Two Grand Prix Awards at OMA Awards

McDonald's was the big winner on the night at the 25th Outdoor Advertising Awards which took place in the Shelbourne Hotel last night. The...

IBI Calls for Major Reform of TV Licence Fee

                John Purcell, Chairman IBI  Independent Broadcasters of Ireland (IBI), which represents 34 independent radio stations across Ireland, has called for major reform of the...

Heineken, Meteor & Guinness Score off the Pitch in RWC Insider

With the Rugby World Cup 2015 now in full swing Livewire, the Core Media-owned sponsorship and activations agency is publishing a weekly assessment of...

EMN Appoints Micheál Scully as CEO

Micheál Scully has been appointed as chief executive officer of Entertainment Media Networks (EMN), the company that publishes Entertainment.ie and Beaut.ie which between them...

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