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Making the Social Connection

UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...

Don’t Fight it, Change it

Irish advertising agencies need to stop fighting against the tide and make their own changes to improve relations with brand procurement, writes Patrick Hickey. Agencies...

The Mustang Run

How a missed opportunity to see a French classic led to a meeting with the son of a Hollywood legend in a whirlwind trip...

In Praise of PR

Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...

A Land of Missed Opportunities

Brands are missing out when it comes to sponsoring or being involved in Ireland’s thriving musical festival scene, writes Jamie Macken. Why do so many...