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Empowering Your Staff

Empowering employees can reap many rewards for a company and its brands and often requires a structured and measured strategy around internal communications, writes...

Where Are They Now?

Why are there currently so few female creatives in the industry? What happened to the art college bias which weighted heavily in favour of...

Opinion: Never Waste a Good (Or Bad) Crisis

Now is the time for businesses to take a long and hard look at where they want to be in three years’ time. More...

Opinion: Live Sport Gives Broadcasters a Sporting Chance

With Irish eyes focused firmly on Ireland’s final group match against Scotland in the Rugby World Cup, Colm Sherwin, Chief Digital & Investment Officer...

D-Day Looms for Data Protection

The implementation of GDPR in 2018 has wide-ranging implications for the marketing industry and how it manages data across all their different channels, writes...

Advantage Removed

“I believe we’re starting to see the rise of new types of scale that will offer media agencies a significant competitive advantage – provided...

Majority of People Want 2km Restriction Limit Lifted According to Core...

The latest wave of Covid-19 research from Core shows that 59% of people would like to be able to go beyond the imposed 2km...

Opinion: How to be More Effective When it Comes to Effectiveness

Margaret Gilsenan, chief strategic officer of Boys+Girls  shares her views on the importance of effectiveness in advertising and offers some tips on how the...

New IRS+ Research Sheds New Light on Jackeens Vs Culchies Trope

New research from the independent media sales agency IRS+ casts a new light on some of the pre-conceived ideas about what Dubliners and people...

Opinion: The End of the Cookie World as We Know It

It’s been a long time coming but next year Google will finally phase out third party cookies on its Chrome browser.  But how will...

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