IMJ Features
Opinion: The Lessons of History Need to be Heeded
Stuart Fogarty, the author of a forthcoming book on the advertising industry, argues that the industry can learn many lessons from previous global recessions...
Shaping Ireland’s Future: Five Big Insights from B&A
In the latest wave of research for its series of Shaping Ireland’s Future reports, B&A looks at the challenges and opportunities faced by key...
Opinion: Change is Gonna Come…..But What Will it Look Like?
Change has always been a constant in the marketing communications world. But as the business world faces up to many unprecedented challenges, what will...
Research Shows Newspapers Played an Effective Role in Delivering Covid-19 Messaging
New research has shown that newspapers play a highly effective role in delivering timely and complex Covid-19 public awareness messages to the public.
Since the...
Opinion: The Very Long Road to Recovery
The indications from tracking we are running for clients is that it could be a very long the road to recovery for business in...
Opinion: Lockdown Lessons from a Summer of Learning
It’s been a busy few months for the Marketing Institute of Ireland (MII) with a number of webinars featuring some well-known and high-profile marketing...
Majority of People Want 2km Restriction Limit Lifted According to Core...
The latest wave of Covid-19 research from Core shows that 59% of people would like to be able to go beyond the imposed 2km...
Opinion: The Case for Making More Distractions
At a time of profound uncertainty when people are getting by on a daily basis, there is an opportunity for brands to think small...
Opinion: Spending on Advertising Now Will Reap Dividends for Brands
With media consumption habits on the increase during the Covid-19 crisis, Richard Colwell of Red C makes the case for increased advertising if brands...
Opinion: Agencies Have a Chance. But it’s Here and Now
Stuart Fogarty, the former managing director of AFA O’Meara and McConnells Advertising offers some advice to agency bosses who are now facing into a...
