IMJ Features
The Business of Brand Communities
Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...
What’s Hot and What’s Not
Here at Alternatives Digital, we are constantly focussed on what’s coming up on the horizon because we have to be! Digital is such a...
The Lure of Creative Technology
The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology...
The Changing Face of the Irish Consumer
Change is the essence of the advertising industry but sometimes we tend to forget to focus on the more important changes particularly when it...
The Holy Grail of Programmatic
If programmatic advertising is to work for brands, the industry – including advertisers, publishers and agencies – need to buy into a data currency...
Abandoning the Siloes
Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...
Searching for the Right Mix
In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...
Bigger and Better
Amidst all the hype about digital and data, direct marketing never went away. Now, armed with these tools, it is bigger, better and a...
Moving at the Speed of Culture
Technology, digital and social look set to leave the ad industry lexicon very soon, writes Johan Sand.
If consumers have stopped talking about going online,...
Marketers Beware
The latest edition of the Code of Standards for Advertising and Marketing Communications in Ireland introduced a number of new standards covering a number...
