IMJ Features
A 2020 Vision of Marketing
In the new marketing landscape that continues to evolve, context trumps traditional creative and the so-called Big Idea will be passed over for Big...
Opinion: Brands Should Pay Attention to New TV Advertising AV Research
Following on from the publication last week of new research into AV attention by TAM Ireland, Richard Colwell, managing director of RED C, which...
Don’t Fight it, Change it
Irish advertising agencies need to stop fighting against the tide and make their own changes to improve relations with brand procurement, writes Patrick Hickey.
Agencies...
Opinion: How to Win in Retail in 2024
By Maedhbh Kelly, Senior PPC Client Lead at Wolfgang Digital
Meta’s bounceback, the rise of Temu and the continued strength of email marketing are just...
Opinion: Women in the Workplace – Still Much to Do
As our society continues to grow and the economy expands, we still have a lot more to do if we are to retain women...
The Power of Good Communications
One of the Government’s most contentious initiatives since June, the creation of the Strategic Communications Unit is a smart move and long overdue, writes...
Blurring Lines
As news organisations continue to downsize, the lines between journalism and PR are becoming increasingly blurred. Content creation, once the preserve of journalists, is...
B&A Research Shows Healthcare System is Failing Irish People
With healthcare right up there with housing in terms of the issues that Irish citizens are concerned about, new research from B&A shows that...
Missing the Point
Even though social media has been used by brands for several years now, many of them are still getting it wrong or ignoring it...
Opinion: Sailing into Uncharted Territory on the Sustainability Front
Emerging from the COVID-19 pandemic, the world now finds itself caught between a rock and a hard place with rising cost of living and...
