IMJ Features
Failing to Plan for 2017 Digital Success
How do you line up your digital ducks in a row for 2017? John Ring offers some suggestions.
“Failing to plan is planning to fail”...
How to Market a Movement
As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers...
It’s Personal and It’s Business
Sheena Horgan speaks with Gianpiero Petriglieri, one of the most influential management thinkers in the world. Shortlisted for the Future Thinker award by Thinkers50,...
More and More Brands are Introducing Gamification into the Marketing Mix
More and more brands are introducing gamification into the marketing mix as they try to engage and reward customers, writes Nuala Canning.
Gamification-the use of...
Blurring Lines
As news organisations continue to downsize, the lines between journalism and PR are becoming increasingly blurred. Content creation, once the preserve of journalists, is...
Educating the Consumer
Who is responsible for educating consumers? Is the government? Consumers themselves? Or does marketing need to take a lead role, asks Sheena Horgan
As consumer...
Reappraising Market Research
In a sector that constantly assesses and evaluates products and services, it should come as no surprise that its practitioners face similar scrutiny from...
The Rise and Rise of Branded Content
Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return...
We’re Being Framed
Whether we like it or not, video is here to stay and TV, contrary to popular opinion, is far from dead, writes Graham Stewart.
Everyone...
Google Shopping’s Eyes Irish SMEs
With the imminent arrival of Google Shopping to the Irish market, securing a return on investment for Irish firms could be a big challenge,...
